Account Services Senior Marketing Manager

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. 

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

This is an Account Manager role within CVS’ internal agency Heart Haus. In this role you will oversee CVS Retail Front Store advertising and marketing communications programs on behalf of our Marketing Strategy partners. Campaigns will include products and services such as Seasonal & Promotional retail events, Store Brands, Retail Brand efforts and will encompass paid, owned, digital and social media.

The ideal candidate will have agency experience (in-house and/or external) and strong working knowledge of the role of Account Management and the strategy, creative development and production process for marketing communications and initiatives.

Job Responsibilities:

• Embrace the Account Management function in the CVS Health internal advertising agency, bringing best practices from creative/digital agency ways of working
• Build relationships and partner with Marketing Strategy, Media, Creative and Project Management - mobilizing the integrated team towards high-caliber work that meets objectives; and drives overall performance of the in-house agency.
• Partner with Marketing Strategy, Media and Creative Strategist disciplines to ensure that briefs are tailored to media objectives and media plan design; work closely with Creative team to ensure that creative adheres to channel best practices and designed for the environment and objectives.
• Lead the development of multi-channel campaigns from helping define objectives to the flawless execution of asset development for paid and owned media. This will include proactive communications among project team members and business partners and will require a keen eye for defining and sharpening process and ways of working. 
• Maintain strong understanding of CVS Brand and business and advocate for work that drives results.
• Demonstrate behaviors consistent with CVS Health Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity; Champion safety and quality.

Required Qualifications:

• 5+ years of relevant work experience in account management role at a high performing advertising or digital agency, including communications strategy, account management, consumer research and journeys.
• 5+ years of experience with paid media planning and trafficking, including complex DCO efforts.

Preferred Qualifications:

• Passion for the power of great creative and ability to inspire and advocate for it; strategically oriented.
• Well versed in video and digital production and workflow; experience with creative rotations, talent management and trafficking of assets for paid media.
• Deep understanding of social media platforms, digital environments and experience with content development.
• Ability to multi-task, prioritize, communicate effectively across integrated teams and problem-solve in a dynamic environment.
• Proactive, detail-oriented, thorough, collaborative team player.
• Advanced proficiency with Microsoft Office

Education

Associate degree or equivalent (HS Diploma + 2 years of relevant experience) required.

Bachelor’s degree preferred.

Pay Ra