Field Marketing Manager, US East

We're looking for a motivated, innovative, strategic and results-driven Field Marketing Manager with exceptional planning and communication skills who can help us drive profound sales growth. 

In this role, you'll have the opportunity to help shape the LeanIX field marketing strategy on the East Coast of the U.S. You'll be responsible for implementing our marketing strategy, executing demand generation events, webinars, and other programs that generate opportunities and increase funnel velocity within your territory. You'll serve as the in-region marketing expert, collaborating closely with regional sales teams and SDRs. You will be responsible for implementing our marketing plans with channel partners to drive territory demand, execute the promotional strategy, support events and deliver reports that will influence strategic decisions. You will partner closely with our global demand generation and account-based marketing teams to extend and roll out relevant campaigns to your designated territory. Additionally, you'll be responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content, and demand generation programs meet the needs of the region. 

This position will report to the Sr. Field Marketing Manager.

WHAT IS WAITING FOR YOU?

• Implement semi-annual marketing plans that generate demand and increase funnel velocity in assigned territory with input from local sales team and regional leaders
• Collaborate with top-tier partners to execute in-person and virtual programs that open up opportunities within their customer base
• Research and coordinate regional and partner events that captivate and engage prospective customers - from planning and logistics to post-event follow-up 
• Contribute to regional event strategy and execution; assess event performance and use data to drive ROI
• Utilize data driven decision-making to evaluate results against goals and use learnings to drive improvement

WHAT ARE WE LOOKING FOR?

• 3-5 years of proven experience in B2B marketing (experience working for cloud services/enterprise SaaS company is a plus)
• Analytical mentality; ability to measure effectiveness of programs and extract actionable insights
• Demonstrated ability to build effective working relationships with sales team members, and SDRs
• Understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity
• Experience with marketing automation tools (HubSpot required) and Salesforce to build campaigns and track performance
• Must be willing and able to travel up to 30% of the time when appropriate (post-Covid)

 

SAP LeanIX is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture. By offering a data-driven and automated approach enhanced with AI, SAP LeanIX helps organizations make sound decisions and collaborate more effectively. SAP LeanIX serves over 1.400 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40. Headquartered in Bonn, and offices in Munich and Berlin (Germany), SAP LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP. For more information, visit www.leanix.net. Your application information might be therefore shared across both SAP and SAP LeanIX recruiting and hiring teams.

SAP LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (700+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At SAP LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices. SAP LeanIX teams and team members decide together on the work mode which suits them best. Next to that, we have great benefits for you,  CHECK OUT HERE WHAT IS IN FOR YOU! 

Please check our Applicant Privacy Notice available here for more information about how we process your personal data. If you have any questions or concerns about