Senior Campaign Manager, Search

Company Description

About Zenith:

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

• Execute, manage, and optimize all campaigns, including tactical approaches, campaign activation & maintenance, and post-buy recaps, while meeting or surpassing client performance expectations.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
• Collaborate with colleagues and peers across the organization to provide insight and recommendations. 
• Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift. 
• Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious 
• Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions. 
• Provide performance reporting against client goals with insights and optimization recommendations. 
• Develop budget and performance projections for testing new partners or technology. 
• Conduct monthly client billing audits and actualize bill/pay systems when applicable.
• Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner. 
• Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
• Work to master, identify, and communicate trends in search and client industries.
• Attend client meetings, as needed.

Qualifications

• B.A. or B.S. with concentration in business, marketing, or advertising preferred 

• Agency experience highly preferred 

• 2-5 years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce 

• 2-5 years of experience in interactive marketing using data and information to drive specific targeting and marketing recommendations 

• Deep knowledge of ad serving platforms and online analytic solutions 

• Experience in applying search to brand-building & direct response initiatives 

Additional Information

Compensation Range:  $64,500 - $97,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 5/22/2024.

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid