Senior Product Marketing Manager (Contractor)

Senior Product Marketing Manager, Managed Cloud Services, Digital Sovereignty, and Trials | Hybrid, Cary, North Carolina 

  

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers. 

  

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more. 

  

About the job 

The Corporate Marketing team is looking for a 6-month contract strategic and execution-oriented Senior Product Marketing Manager to lead the go-to-market strategy, messaging, and evangelism of our Managed Cloud Services capabilities and offerings. This highly cross-functional role sits at the intersection of product, Cloud & Information Services, partnerships, marketing, pre-sales and sales, playing a key role in amplifying our ecosystem value and accelerating Enterprise as well as partner and channel-led growth. You will own how we tell our managed cloud services story, ensuring our offerings are clearly positioned, well-articulated, and effectively marketed to the right audiences.   

 

 

As a Senior Product Marketing Manager, Managed Cloud Services, Digital Sovereignty, and Trials, you will: 

• Build and execute product marketing strategies for our Managed Cloud Services offerings across all marketing channels.  

• Own the topics of digital sovereignty and SAS’s messaging and positioning POV on that subject. 

• Manage the SAS Viya trials strategy, understanding how to design and optimize trial models (free trial, freemium, or demo-based) that drive fast time-to-value and strong trial-to-paid conversion, using activation metrics, segmentation, and onboarding collaboration with product, implementation and growth marketing teams. Aligns trial strategy with competitive positioning, pricing/packaging, marketing campaigns and sales enablement to reduce evaluation risk and accelerate conversion. 

• For the above, this will include:  
• Define value propositions, messaging, and market positioning - ensuring clear, consistent, and differentiated narratives across portfolios, and audiences.  
• Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.  
• Set direction for content strategy and external marketing promotional programs in collaboration with Growth Marketing, guiding the development of assets that support go-to-market priorities and business objectives.  
• Represent the company as a spokesperson through public speaking engagements, executive presentations, and customer- and partner-facing forums.
• Provide competitive intelligence and market insights grounded in deep domain expertise to inform all marketing aspects – from positioning to sales strategy.
• Support the development of sales enablement assets and tools that equip sales teams to effectively position offerings and drive customer conversations.  
• Collaborate closely with Cloud & Information Services, product managers, partner managers, demand generation, and growth marketing campaign teams to drive aligned go-to-market plans.  
• Act as a key liaison to launch program teams, supporting new product and feature launches through messaging, campaign alignment, and go-to-market support.  
• Collaborate with alliance and partner teams to drive awareness and demand through joint campaigns, co-marketing, and marketplace promotions.  
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.  
• Embrace curiosity, passion, authenticity, and accountability. These are our values and influence everything we do. 

Required qualifications 

• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline. MBA a plus. 

• 8 years of product marketing or solution marketing experience, preferably in a B2B technology company.  

• Demonstrated experience with managed cloud services, trials, and digital sovereignty topics. 

• Experience developing and delivering content and solution level messaging for various venues. 

• Proven project management skills and comfort managing multiple cross-functional initiatives. 

• Ability to lead/advise without authority in certain situations. 

• Equivalent combination of related education, tr