Director Marketing, Cottonelle®

Director Marketing, Cottonelle®

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

This is a role that will make direct impact on the North America business while working on the high performance and strategically focused Cottonelle® team. You are responsible for a significant part of the North American Business that focuses on building the iconic Cottonelle® brand as well as leading the brand team.

Role is directly responsible for the overall brand health and business performance, leading a cross functional team. Leads the development and execution of the annual business, brand and media strategies and plans to deliver the financial goals (P&L). Leads and influences cross-functional partners in a matrix organization to include research and engineering, product supply, finance, sales, insights and analytics, legal, etc. Manages a team of 2 direct reports and 4 indirect reports, and provides broad leadership to the cross functional leadership teams.

In this role, you will:

• Owns delivery of business objectives for the brand including net sales, operating profit, gross margin and market share

• Co-Leads the development and delivery of 3-5 year Strategic Business Plans with our Strategy Team

• Build and implement foundational Brand tools to grow equity with consumers including category vision and drivers, brand plans, communication strategy

• Lead the development of the Annual Business, Brand, and Marketing Plans to deliver the business strategy, targets, business results, and priorities

• Responsible for delivery of the Masterbrand Content & Connections strategy to deliver holistic business strategy in partnership with FW leader across the total Cottonelle® business

• Build a data-driven culture of analyzing & measuring the quality/effectiveness of business plans that is quick to optimize for improvement as necessary

• Collaborate with the Customer Development organization and key retail customers to delivering winning plans at the shelf and in eCommerce

• Manage cross-functional and agency teams to ensure plan is executed with excellence and stewardship needs are met

• Lead cross-functionally with R&E, Supply Chain, and Brand Innovation teams to launch innovation programs with excellence

• Builds an assertive, proactive, results-oriented team that is passionate about winning through teamwork. Identifies and hires top-tier talent; maximizes team member effectiveness by providing ongoing coaching and feedback; creates opportunities for growth and development.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Graduate Degree or Undergraduate Degree with equivalent work experience

• Minimum 10+ years of business experience wi