Field Marketing Lead

About Playground

Playground is working to make excellent child care accessible to all. Playground has built best-in-class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We’re building the child care management platform that eliminates the administrative work of running a center.

Playground is at an inflection point — and poised to grow extremely fast. We have raised millions of dollars, secured several statewide contracts, and are working with thousands of schools across the country. Additionally, our founders were recently honored as Forbes 30 Under 30.

We are a team of owners who are not afraid to dive into large, complex projects. If you are excited by the prospect of building from the ground up and joining a collaborative, high-growth startup — we’d love to meet you.

About the Marketing Team

You’d be joining as one of Playground’s first five marketing hires, which means no established playbook, no inherited clunk, and no ceiling on what you can build. What exists today is a product customers genuinely love, strong company momentum, and a real opportunity to define what marketing looks like at one of the fastest-growing companies in early childhood education.

Marketing at Playground is a growth and revenue function. We don’t run campaigns for awareness alone or invest in brand for the sake of narrative. Everything we do has a measurable outcome, and every marketer carries a revenue goal. For the right person, that clarity is energizing — you always know what winning looks like.

We’re looking for marketers with deep expertise in one or two disciplines who can also think strategically, structure their own work, and build something net new from scratch. We value analytical thinkers who are curious enough to experiment and creative enough to make those experiments land. At the end of the day, we care about results, not org charts.

About the Role

As the Field Marketing Lead at Playground, you will build and own field marketing across North America at both the state and national levels. You will establish the programs, infrastructure, and measurement frameworks that drive pipeline and revenue, partnering closely with Sales to ensure every field investment is accountable.

This role owns a significant portion of demand generation pipeline and plays a key role in shaping messaging and positioning by testing what resonates directly with buyers. It is a high-ownership, build-from-scratch role where you are responsible for the full program lifecycle — from strategy and alignment to execution and attribution.

This role is based in New York City and is full-time in office.

What You’ll Do

• Own a large share of demand generation pipeline, including field-sourced and field-influenced revenue targets

• Establish measurement frameworks including lead scoring, attribution models, ROI reporting, and post-event analysis

• Manage regional budgets with strong financial discipline and ROI focus

• Own end-to-end strategy, planning, and execution of field events including executive dinners, roundtables, workshops, conferences, and roadshows

• Evaluate and select high-impact third-party events and design activation strategies

• Manage sponsorships, venues, speakers, and vendor relationships

• Build and manage the regional field marketing calendar in close alignment with Sales and leadership

• Develop scalable, repeatable playbooks that consistently drive pipeline

• Test and refine messaging and product positioning through direct buyer interaction and feedback loops

• Partner closely with Sales and BDR teams on targeting, outreach, and event follow-up strategies

What You Need

• 7+ years of experience in field marketing or event marketing within B2B SaaS

• Proven track record of building and scaling field marketing programs from the ground up

• Demonstrated success driving pipeline and revenue through field programs

• Deep cross-functional experience working with Sales, BDRs, ABM, and demand generation teams

• Strong project management skills with the ability to manage multiple programs and stakeholders across regions

• Highly self-directed and execution-oriented with a strong sense of ownership

• Comfortable working with marketing and CRM tools such as Salesforce, HubSpot, or similar platforms

Nice to Have

• Experience with account-based marketing (ABM) and tight sales-marketing