Director of Sales and Leasing

The Director of Sales and Leasing helps build and sustain strong Rental Income revenue. Coordinates and initiates leasing related functions of the community. Implements leasing plans that will meet and exceed the overall Approved Budget census goals and financial objectives. The Director of Sales and Leasing is responsible for overseeing, developing and implementing all leasing functions at the community. The position also requires being able to establish effective working relationships with all staff, Residents and their families, and those individuals involved in organizations that support the senior housing industry. He or she manages all sales efforts for the community, which includes developing and maintaining full occupancy within the parameters of the marketing and Approved Budget.  

Primary Duties & Responsibilities:

• Adheres to and conveys a philosophy that supports the dignity, privacy, independence, choice, and individuality of residents and prospects 
• Gathers and organizes all required information necessary to complete a successful move in so that the appropriate department head (e.g. business office Coordinator) or Executive Director can complete move in paperwork. 
• Maintains network of referral sources, providing information via marketing materials or presentations as needed 
• Develops, manages, and monitors new leasing campaigns 
• Researches, writes, and develops Creative Follow-up 
• Manages inventory of marketing materials and adheres to set budgets 
• Conducts CRM research and analyses results as needed 
• Establishes department goals and ensures all stated goals are met 
• Conduct tours, luncheons, or other strategies with prospective Residents and prospective Residents groups 
• When applicable or required, for lead generation, is responsible for conducting sales calls to designated targeted referral sources which may include but not be limited to physicians, hospitals, social workers and community organizations 
• Performs other duties as assigned 

Qualifications & Physical Requirements:

• Working knowledge of leasing skills (E.g., Attunement, Connecting, Untangling Emotions, and Advancing to next logical step) as related to senior housing   
• Excellent communication, social awareness, emotional intelligence, connection, and articulation skills 
• Strong organization skills, able to multi-task, and can manage self to meet fluid deadlines in a customer focused environment.  
• Strong Discovery skills 
• Ability to define specific, measurable, attainable, relevant and timely goals and objectives  
• Commitment to continuous improvement of leasing and customer service practices while assuring that  
• completed work adheres to high standards of accuracy and excellence  
• Highly professional and dependable  
• Strong computer and internet skills, including Microsoft Office suite 
• Social media skills, including Facebook, Twitter, LinkedIn, YouTube, etc a plus  
• Demonstrated ability to maintain confidentiality 
• Motivational Leadership 

Education & Experience:

• College degree in Marketing or a related field preferred 
• At least two years of direct involvement in a selling oriented environment with preference in sales and marketing of senior living or an equivalent combination 
• At least one year of supervisory or management experience

This job description is intended to describe the general nature and level of work being performed by the employee in this position. It is not intended to be an all-inclusive list of all responsibilities, duties, skill, or working conditions required of a person in this position.