VP, GTM Transformation

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A leadership role at Equinix means you will drive and collaborate on work that impacts the world. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

VP, GTM Transformation

Job Summary

The Vice President of GTM Transformation will play a pivotal role within our Revenue Operations function, reporting directly to the SVP Revenue Operations. This strategic leader will drive the Go-To-Market (GTM) Transformation agenda, optimizing processes, technologies, and mindsets to achieve our objectives. The ideal candidate will possess significant experience in digital transformation within a technology sector, demonstrating a proven track record of influencing strategy, enabling value streams, and architecting future-state operating models.

Responsibilities

GTM Transformation & Program Execution

• Define and implement the vision and strategy for digital transformation within a product operating model.

• Align the value stream initiatives (led to opportunity & post-sale) with the overall business goals and technology strategy

• Act as the primary representative and subject matter expert for GTM transformation within Revenue Operations and on behalf of the wider CRO leadership team, including Marketing, Sales, and Customer Success

• Collaborate with senior leadership to align GTM transformation initiatives with overarching business goals and strategic objectives

• Architect the GTM technology platform(s) to support our future state go-to-market operating model, specifically architecting for different routes to market (i.e., channel) and new products

• Oversee and ensure the successful management of third-party suppliers, ensuring all contractual terms are met from RFI through RFP to final delivery, aligning their efforts with organizational objectives to mitigate risks and drive project success

• Partner with value stream owners

• Collaborate with other transformation leaders to align GTM initiatives with the overall strategic objectives.

• Provide expert insights to ensure GTM initiatives are effectively integrated and optimized within the broader enterprise transformation efforts

Operational Enablers

• Partner with key stakeholders to redefine our underlying data foundations and requirements

• Rationalize product/service hierarchies and design robust enterprise/account structures to support scalable operations over the long term

• Drive the adoption of best practices and innovative solutions to enhance operational efficiency and effectiveness

• Enable the channel integration strategy aligning partners into the new processes

• Launch GTM governance forums ensuring process/system integrity and aligned decision-making

• Partner to IT & CTO and has voice of CRO

Thought leader and influencer across CRO

• Be a thought leader across the enterprise and CRO e.g., customer care, marketing, commercial and sales

• Lead efforts to transform mindsets and guide stakeholders through the GTM  transformation journey

• Foster a culture of innovation through effective comms and engagement. Drive buy-in and reduce resistance. by demonstrating value and promoting an agile, collaborative, and forward-thinking environment

• Mentor & motivate leaders; provide leadership and direction to achieve team engagement

• Model the Equinix culture and values

Qualifications

• Extensive experience in Salesforce CRM platform and adjacent technologies

• Extensive experience / 15+ years of experience in GTM transformation and/or Revenue Operations or similar experience, including tech stack

• Proven ability to design and deliver complex, cross-functional transformation programs

• Substantial experience in Field Operations, managing Sales, Customer Success, or Commercial teams, or similar relevant experience

• Demonstrated ability to think strategically and translate high level strategy goals into tactical plans for supported teams

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