Global Brand Associate Director COPD

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are redefining our future by thinking and acting differently. Our vision is to be the leader in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology by 2025. We are forward-looking, challenge the status quo, reflect on insights, spot opportunities, and act on smart risks. Our BioPharmaceuticals pipeline is growing, and it takes something special to get that out to patients. We go above and beyond to find solutions that impact patients - harnessing science with technology and connecting the entire healthcare ecosystem. Every decision we make is centered around how we can better serve patients. Join a global team filled with diverse perspectives where everyone is empowered to share ideas openly.

Ready to make a difference? Apply now!

Position Summary:                                 

Leading a key component of the launch for AZ’s IL-33 therapy being investigated across multiple indications including COPD and reporting to the Head of Marketing, you will contribute to the development of marketing plans to maximize the value of the brand. You will be responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, global commercial projects and activity planning. 

You will work cross functionally with colleagues in the AZ as well as the local MC teams to shape the development of the promotional plans. 

The successful individual will demonstrate strong skills in the areas of planning, strategic thinking, decision making, communication, leadership, problem solving and collaboration.              

Major Duties and Responsibilities: 

As the Global Brand Associate Director you will be accountable for: 

• Leading the development and implementation of the brand pre launch and promotional activity plan. 

• Coordinating the roll out of global initiatives / projects and engagement plans (for example brand forums and congresses) with focus on the G8-12 markets. 

• Being an active member of the global commercial working group and extended GBT.  

• Engaging with the local marketing teams to ensure a flawless and aligned execution of the promotional plan.  

• Provide promotional input to the global strategy / BSP. 

• Engaging with KEEs to gather input to inform the promotional strategy and activities plan including advocacy development. 

The successful individual will demonstrate strong skills in the areas of strategic thinking, decision making, communication, leadership, problem solving and collaboration. They will also be able to work well with ambiguity, simplify complexity and manage multiple priorities. 

Requirements/Qualifications: 

Education: Bachelor’s degree is required with business degree or scientific expertise as preferred 

Experience:  

• A minimum of 5 to 10 years’ marketing experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area. 

• Demonstrated experience of leading a marketing campaign implementation in global or significant global market 

• In-depth understanding of commercial strategy, methodologies, and tools (product profiling and positioning, forecasting, pricing & reimbursement, market research techniques, competitive intelligence resources). 

• Generating sales forecasts and business cases.  

• Experience of shaping brand strategy whilst the understanding of product profile was incomplete and evolving. 

• Proven experience of engaging with and leveraging insights from external customers e.g. KEEs, prescribers, payors.  

• Preferred: Strong understanding and experience of launching medicines in the US health system 

Special Skills/Abilities:   

• Strong planning. 

• Demonstrated ability to lead without authority. 

• Ability to gauge the feasibility, impact and risks of proposed programs.  

• Strong leadership and influencing skills to ensure a strong commercial focus in global projects.  

• Ability to manage complex