Senior Manager of Integrated Marketing Communications and Social Media (IMC)

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!

At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results-oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast-paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.
 

We are looking for a seasoned Senior Manager of Integrated Marketing Communications & Social Media (IMC) interested in starting a career with a top-ranked and growing snack company, and to be part of our Marketing team.  This position will report to our Director of Integrated Marketing Communications (IMC).

Our new Senior Manager of Integrated Marketing Communications & Social Media (IMC) will help oversee and drive strategic marketing and communications initiatives our portfolio of best-selling brands including Welch's® Fruit Snacks, Sour Jacks Sour Candies, and more. This role is critical in ensuring consistent, creative, and effective communication across all marketing channels. Reporting into the Director of IMC, you will play a key role in coordinating the development and execution of integrated marketing strategies, help manage PIM’s in house social team in addition to external agency relationships, and ensure cohesive messaging that elevates brand recognition, drives consumer engagement, and supports growth objectives. You will work cross-functionally with internal teams (brand, creative, digital, and sales) and external partners to ensure our Welch’s® Snacks and Confectionery portfolios continue to innovate and lead in their respective categories. This is a highly visible role requiring a passion for brand storytelling, creativity, social and digital media, data-driven insights, and strong collaborative skills.

Key Responsibilities:

• Strategic Marketing Communications:
  • Contribute to the development and implementation of comprehensive, integrated marketing communications plans to support the growth of priority brands such as Welch's® Fruit Snacks and Sour Jacks Sour Candies.
  • Drive brand storytelling through close internal partnerships with brand leads, across traditional, digital, social, and emerging media platforms, ensuring a unified voice and message.
  • Deliver on KPIs and performance metrics to assess campaign effectiveness, optimizing efforts for maximum impact.
• In House Social, Agency Partner, and Vendor Management:
  • Cultivate relationships with external marketing, creative, and media agencies, ensuring alignment with brand goals, timelines, and budget.
  • Guide agencies in developing breakthrough creative concepts and campaigns that resonate with target audiences.
  • Act as a leader within PIM’s in-house social media team.
  • Ensure seamless collaboration between internal teams and agency partners to achieve marketing objectives.
• Cross-Functional Collaboration:
  • Partner with product development, sales, and finance teams to align marketing strategies with business goals.