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Experience Marketing Content Manager

Workday
Pleasanton, United Statesfull_timeVerifiedPosted 4 Mar 2024
💰 $159,400/yr($91,700/yr$159,400/yr)

About the role

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Do what you love. Love what you do!

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

Reporting to the Sr. Director, Event Content Strategy, the Experience Marketing Content Marketing Manager will support the development and management of content sessions for Workday’s strategic global - in person and digital events. We are looking for a person with strong program management expertise with the ability to collaborate and influence. In this role your primary focus will be supporting the session management process from start to finish. You will work with the broader event content team to define goals and timelines, coordinate speakers, ensure quality session materials are created, and manage delivery of the final content deliverables, delivered on stage and screen.

About the Role

This role will report to the Sr. Director, Event Content Strategy on the Experience Marketing team and will support the development and management of content sessions for Workday’s strategic global - in person and digital events. We are looking for a person with strong program management expertise with the ability to collaborate and influence. In this role your primary focus will be supporting the session management process from start to finish. You will work with the broader event content team to define goals and timelines, coordinate speakers, ensure quality session materials are created, and manage delivery of the final content deliverables, delivered on stage and screen. 

You will:

  • Partner closely with internal subject matter experts and content leads to identify key milestones, communicate expectations, and ensure completion of deliverables. 

  • Support the end-to-end content development process, including project management, timelines, production coordination, session scheduling and speaker management.  

  • Work with Event Technology teams to assist in the development and testing for content tools such as Call for Presentations, Session Catalog and Speaker Portal. 

  • Collaborate with subject matter experts and production partners to bring in compelling and engaging approaches to content delivery.

  • Lead content editorial and brand reviews with internal and external resources to ensure achievements are met and messaging is aligned to event objectives and brand standards. Establish a process to coordinate all elements of presentation development, reviews, completion and delivery. 

  • Prepare post event content reports and make recommendations on future content programs based on analysis and insights.

  • Coordinate with other marketing teams to reuse, repackage event content in other channels to increase return on the company’s event content investment.

About You

If you are meticulous,a creative problem solver and love leading multiple projects and complex timelines in a fast-paced environment this job is for you. We are looking for someone that is eager to learn, highly motivated and very organized. 

The ideal candidate has a solid understanding of the steps it takes to deliver great content at events, recognizing compelling storytelling that aligns to brand messaging. They have experience using events as a strategic marketing platform, building event content aligned to overall business objectives and audience needs. They possess strong communication and collaboration skills and are comfortable working with multiple stakeholders to get to the finish line.  They also have demonstrated fa

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Company

Workday

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