Jobs and Careers

Executive Vice President, Customer Insights and Analytics

Philadelphia, United Statesfull_timeVerifiedPosted 21 Mar 2024

About the role

Data Visionary Wanted: EVP, Customer Insights at CMI Media Group Are you a data-driven leader with a passion for uncovering actionable insights that drive business growth? Do you thrive in a fast-paced, collaborative environment where you can make a tangible impact? If so, CMI Media Group wants you! We're seeking a strategic and results-oriented EVP, Customer Insights to lead our world-class analytics team and shape the future of data-driven decision-making within our agency and for our clients. As a key member of the leadership team, you'll partner with the Chief Analytics Officer to define the overall vision for analytics and serve as the go-to insights expert for our clients and internal teams. In this high-impact role, you will:

Lead with Vision: Provide strategic direction and guidance around measurement, campaign analytics, reporting, and proprietary data research, ensuring alignment with client business objectives.
Drive Innovation: Champion the use of advanced analytics techniques, including customer segmentation and predictive modeling, to unlock new opportunities for our clients.
Be a Collaborative Force: Partner closely with internal stakeholders across Advanced Analytics, Integrated Media, Customer Excellence, Technology, and Data teams to ensure CMI remains at the forefront of analytics.
Champion a Culture of Data Excellence: Establish best-in-class analytics deliverables, processes, and accountability policies, fostering a data-driven culture across the organization.
Be a Client Champion: Work closely with the Chief Client Officer to ensure client feedback is consistently incorporated into our analytical deliverables, solidifying CMI's reputation as an industry leader in analytics.
Develop and Inspire: Lead, mentor, and inspire a team of highly motivated analytics professionals, fostering their growth and development.

Your Expertise:

15+ years of progressive experience in marketing analytics, specifically within the life sciences industry.
Proven ability to lead and influence in a highly matrixed organization, building buy-in for ideas and driving cross-functional execution.
Deep understanding of the pharmaceutical data landscape, including promotional and external datasets.
Strong understanding of advertising principles and best practices.
Experience with campaign management and marketing automation tools is a plus.
Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights for diverse audiences.

Why CMI Media Group? At CMI Media Group, we're passionate about making a difference in the lives of patients by helping our clients deliver impactful healthcare communications. We offer a dynamic and collaborative work environment where you'll have the opportunity to work with some of the brightest minds in the industry and make a real impact on the future of healthcare marketing. We are committed to building a diverse and inclusive workplace where everyone feels valued and respected. We are an equal opportunity employer and strongly encourage applications from candidates of all backgrounds. Ready to make your mark on the future of healthcare marketing? Apply today!