Executive Director of Business Development

This full-time position offers competitive pay, generous benefits and a supportive work environment.

Position Summary

The Executive Director of Business Development will own the development, execution, and performance that drives census. The Executive Director is responsible for strategic facility growth program creation, rollout, monitoring, and management. This role will lead growth initiatives for our organization, including hospice, home health, and specifically facility-based programs. This role drives census growth, expands referral networks, and strengthens market presence through new and innovative partnerships and data-informed strategies. 

This role is ideal for a builder; combining deep program creation and management expertise, strong leadership skills, and hospice or post-acute care marketing knowledge with a proven track record in business development.

Essential Duties & Responsibilities include the following. Other duties may be assigned.

Strategic Growth & Market Expansion

• Develop and execute comprehensive business development strategies to achieve census and revenue targets
• Identify new market opportunities, service lines, and geographic expansion initiatives
• Analyze market trends, competitor activity, and referral patterns to inform growth strategy
• Collaborate with executive leadership on long-term strategic planning

Referral Development & Relationship Management

• Build and maintain strong relationships with hospitals, physicians, SNFs, ALFs, and community partners
• Oversee referral pipeline management and ensure consistent growth in admissions
• Represent the organization at industry events, community outreach, and networking opportunities
• Ensure high levels of customer satisfaction among referral sources

Leadership & Team Management

• Lead, mentor, and develop the business development and outreach team
• Set performance expectations, monitor KPIs, and drive accountability
• Provide coaching on sales strategy, relationship building, and closing techniques
• Foster a culture of collaboration, integrity, and mission-driven performance

Operational Collaboration

• Partner with clinical, admissions, and operations teams to ensure seamless intake and service delivery
• Align business development efforts with organizational capacity and quality standards
• Ensure compliance with hospice regulations, ethical marketing practices, and organizational policies

Data & Performance Management

• Track and report key performance metrics including census growth, referral conversion rates, and market share
• Utilize CRM systems and analytics tools to optimize outreach and engagement strategies
• Prepare regular reports and presentations for executive leadership

 

Qualifications

Education & Experience

• Bachelor’s degree required; Master’s degree (MBA, MHA, or related field) preferred
• 7–10+ years of progressive experience in healthcare business development, preferably in hospice, home health, or post-acute care
• 3–5+ years in a leadership or senior management role

Skills & Competencies

• Strong understanding of hospice philosophy, regulations, and reimbursement models
• Proven success in driving census growth and building referral networks
• Excellent leadership, communication, and negotiation skills
• Strategic thinker with strong analytical and problem-solving abilities
• Ability to thrive in a fast-paced, mission-driven environment

 

Key Performance Indicators (KPIs)

• Census growth and average daily census (ADC)
• Referral volume and conversion rates
• Market share expansion
• Revenue growth aligned with organizational goals
• Team performance and retention

 

Why Join Us

• Opportunity to lead growth for a mission-driven hospice organization
• Collaborative ex