Event Sales Manager

The Natural History Museums of Los Angeles County (NHMLAC) include the Natural History Museum in Exposition Park, La Brea Tar Pits in Hancock Park, and the William S. Hart Museum in Newhall. They operate under the collective vision to inspire wonder, discovery, and responsibility for our natural and cultural worlds. The museums hold one of the world’s most extensive and valuable collections of natural and cultural history—more than 35 million objects—used for groundbreaking scientific and historical research, and community engagement. From NHM’s opening in 1913 as the very first museum in Los Angeles, the organization has entered an exciting new era of transformation with building projects and campaigns, exhibitions, community outreach and impactful audience engagement.

NHMLAC’s values—adventurous, inclusive, authentic, and intentional—guide our work and visitor experience, committing us to foster a welcoming, safe and respectful workplace environment where innovation and collaboration thrive and every team member can contribute their unique perspectives to advance our mission. NHMLAC seeks candidates who are aligned with our values and priorities, and are passionate about connecting science with the vibrant and diverse communities we serve throughout Los Angeles.

The Natural History Museum of Los Angeles County is seeking an Event Sales Manager for our Special Events department.  The Event Sales Manager is responsible for driving revenue growth through proactive sales strategies and relationship management for our museum event spaces and filming locations at Natural History Museum in Exposition Park and La Brea Tar Pits in Hancock Park. This role requires a strategic sales professional who can build strong client relationships, maximize venue utilization, and meet ambitious revenue targets while ensuring alignment with museum policies and industry standards. The Manager will develop and implement a business plan based on market analysis and evolving trends. The ideal candidate will be a results-driven sales professional with a passion for creating memorable experiences and a proven track record of meeting and exceeding revenue targets.

Responsibilities for this position include, but are not limited to: 

• Develop and execute sales strategies to meet or exceed annual revenue targets for each location, Natural History Museum and La Brea Tar Pits

• Maintain an active pipeline of prospective clients and opportunities

• Conduct venue tours and consultations for potential clients

• Build and maintain relationships with corporate clients, event planners, and film production companies

• Serve as the primary point of contact for all sales inquiries

• Develop and maintain a database of clients, planners, and industry influencers

• Track and report on sales activities, pipeline, and revenue forecasts

• Analyze market trends and competitor offerings to inform pricing strategies

• Work closely with the Director of Events to set and achieve annual revenue targets

• Work with the Director of Special Events to network at industry and sales mixers, such as Fete, The Clique, Los Angeles Tourism Convention Board, Studios, and other after-5 networking happenings.

• Maintain comprehensive booking calendars for all museum venues and spaces

• Track and manage soft holds, hard holds, and contracted events across all properties

• Implement and enforce hold policies including challenge procedures

• Work closely Special Events Manager and Coordinator to ensure alignment between sales promises and event execution capabilities

• Partner with Coordinator to ensure smooth transition from sales to execution for private events

• Participate in regular team meetings to share insights, address challenges, and contribute to continuous improvement initiatives.

This position has the following requirements: