Enterprise Demand Generation Senior Analyst

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Job Category

Marketing & Communications

Job Details

About Salesforce

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Applications will be accepted until 12/15/2025.

We're seeking a Senior Analyst, Enterprise Marketing for Slack to help grow our Enterprise business with a focus on driving program performance, operational excellence, data insights, and optimizing lead process management for our global invoice programs. You'll partner closely with Sales, Slack Invoice Marketing, Operations, and Product Marketing to help ensure our marketing programs are driving pipeline and revenue with your analytical rigor, process expertise, and ability to influence critical business decisions. This role is ideal for someone who thrives at the intersection of analysis and execution: confident working directly with sales leaders, but also ready to get deep in Salesforce, data, and GTM systems. You'll have the opportunity to directly impact Slack's go-to-market success by building the systems, processes, and insights that power our sales organization. Working closely with sales leaders and marketing teams, you'll see the immediate impact of your work on pipeline generation and revenue growth.

What You'll Do:
Sales Orchestration & Operations

• Turn leads into pipelineSales Development Sales Plays: Lead and grow Slack marketing’s close partnership with global Sales Development Representatives (SDRs) to ensure leads and opportunities are of sufficient quantity and quality, and equip SDR teams with the training and enablement they need to more easily and quickly convert those leads and opportunities into sales pipeline. This includes developing comprehensive sales plays aligned to GTM program activation across key themes and Slack quarterly priorities; creating call scripts, email templates, objection handling frameworks, and target reports to empower field teams; and, establishing an enablement calendar for program activation and communications with sales teams.
• Manage and Operate Slack’s Direct Mail program: Own the kit creation and inventory management of our direct mail platform. Drive adoption with sales leaders through enablement sessions and performance tracking to maximize program impact.
• Lead Management & Analytics: Provide consistent tracking and reporting of lead responses and conversions to optimize sales follow-up motions and program performance. Build program-specific dashboards that give sales teams visibility into leads, promoting efficient and timely follow-up.
• Align with key Marketing, Sales, Sales Enablement, and Operations stakeholders across functions, time zones, and geographies, with a consistent focus on mutually-beneficial outcomes
• Coordinate closely with Sales Development teams to meet lead follow up SLAs for Slack
• Understand macro- and micro-considerations for campaign delivery: timing, competing priorities, seller incentives, seller bandwidth, sales enablement, and more
• Create mechanisms to help sellers of varying roles (specifically SDR and BDR) understand what campaigns are relevant to them, what actions they should take, what resources are available to support customer conversations
• See around corners, and take a proactive, partnered approach to overcoming barriers/roadblocks

Strategic Analysis & Reporting

• Assist in preparing recurring reports including Invoice Monthly Business Reviews, program summaries, and performance analyses
• Contribute to data insights and visibility by designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes
• Continually test, iterate, and optimize demand generation processes based on performance data and field feedback
• Collect feedback on lead quality including lead scoring, and campaign performance socializing insights back to marketing.

Partnership & Collaboration

• Develop trusted, productive and mutually beneficial partnerships across Sales, Marketing, and Product Marketing teams