Email Marketing Specialist/Jr. Developer

Summary/Objective

We are seeking a highly motivated and detail-oriented Email Marketing Specialist and Junior Developer to join our dynamic Marketing team. This hybrid role is critical for driving marketing success through the execution, deployment, and analysis of high-quality digital assets, with a primary focus on responsive HTML email development and marketing automation.

The ideal candidate will combine foundational front-end development skills (HTML, CSS, JavaScript) with practical experience in enterprise email platforms, particularly Pardot (Salesforce Marketing Cloud Account Engagement), and Content Management Systems (CMS). This is a great opportunity for a technically-minded marketer to significantly grow their skills in a fast-paced, dual-focused technical and creative environment.

Essential Functions

1. HTML Email Development & Marketing Automation (Pardot Focus)

• Code and Deploy: Design, code, test, and deploy pixel-perfect, accessible, and responsive HTML email templates for various campaigns (e.g., newsletters, promotions, automated journeys).
• Platform Management: Utilize Pardot for list segmentation, dynamic content setup, A/B testing, and campaign journey configuration.
• Quality Assurance: Rigorously test email rendering across a wide range of clients and devices using tools like Litmus to ensure flawless execution.
• Campaign Strategy: Maintain the email content calendar and collaborate with internal stakeholders to manage timely review, approval, and deployment schedules.
• Analysis & Reporting: Track key email analytics and report campaign performance to management, providing data-driven recommendations for process and engagement improvements.
• Troubleshooting: Diagnose and resolve technical issues related to email rendering, platform errors, and campaign deployment.

2. Junior Web Development & CMS Maintenance

• Front-End Development: Write clean, well-structured, and standards-compliant HTML5 and CSS3 for web content, landing pages, and smaller components.
• CMS Integration: Assist in creating, updating, and maintaining website content, modules, and pages within our Content Management Systems (Craft CMS experience preferred).
• User Experience (UX) Enhancement: Implement light front-end functionality using JavaScript or relevant libraries (e.g., jQuery) to improve user experience on landing pages.
• Digital Assets: Assist in the preparation and optimization of digital assets for the website using the Adobe Creative Suite (Photoshop, Illustrator).

3. General Development & Collaboration

• Source Control: Manage and maintain development work using version control systems such as Git.
• Collaboration: Partner closely with creative, marketing, and technical teams to translate campaign objectives into functional digital experiences.
• Documentation: Maintain clear, concise documentation for technical processes, code changes, and platform configurations.
• Continuous Learning: Stay current with emerging email development standards, web technologies, and marketing automation features.

Qualifications & Requirements

• Experience: 1+ years of practical experience in front-end development, email marketing, or a related technical role.
• HTML Email Proficiency: Demonstrated experience in responsive HTML Email Development, including knowledge of table-based layouts and addressing email client quirks.
• Core Languages: Proficiency in HTML and CSS (including modern, responsive design techniques).
• Marketing Automation: Hands-on experience with Pardot (Salesforce Marketing Cloud Account Engagement) or a comparable Enterprise Marketing Automation Platform (e.g., HubSpot, Marketo).
• Development Tools: Familiarity with a Content Management System (CMS), version control (e.g., Git), and basic knowledge of JavaScript.
• Design Fundamentals: Basic design skills and familiarity with the Adobe Creative Suite (Photoshop/Illustrator) for asset preparation.

Preferred Qualifications

• Familiarity with CSS preprocessors (Sass/Less) or front-end frameworks (e.g., Bootstrap).
• Knowledge of accessibility standards (WCAG) for both web and email.
• Basic knowledge of SEO best practices.
• Experience with Craft CMS.
• A relevant degree or certification in a technical or marketing field.

Supervisory Responsibility