Email Marketing Specialist

Company Description

When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Job Description

Overview:

Maintain and expand current email marketing campaigns, including newsletters, regional email support, webinar invitations and follow up. Report on email campaigns, database health and speak to trends and performance of emails. Support key marketing initiatives and campaigns.

As an Email Marketing Specialist, you will:

• Work within email platform (Marketo) to build lists, design, test and deploy email campaigns
• Experience crafting, coding and maintaining email templates using HTML and CSS
• Measure and report on efficiency of campaigns
• Work within the marketing database to maintain data quality, lead flow, audience segmentation
• Work with internal Marketing teams to design, build and complete marketing campaigns
• Collaborate and support regional field marketing managers to support regional sales initiatives
• Analyze and supervise automation platform to find new efficiencies
• Maintain knowledge of internal marketing systems to ensure accurate tracking and lead creation.
• Understand and support third party integrations into Marketo including, but not limited to: Sendoso, Zoom, Splash
• Manage an email deployment calendar
• Perform routine data clean up and normalization
• Support outside teams for email support – events, webinars, implementation/onboarding, etc.
• Collaborate with design and media teams to request and approve all creative assets for emails sends

What you’ll get as an Email Marketing Specialist:

Benefits:

• Base salary plus variable compensation by meeting sales objectives
• World Class Benefits: Medical, Prescription, Dental, Vision, Telehealth
• Health Savings and Flexible Spending Accounts
• 401(k) and Roth 401(k) with company match
• Paid Vacation and Sick Time Off
• 13 Paid Holidays
• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
• Tuition Reimbursement
• Life & Disability Insurance
• Well-being and Employee Assistance Programs

Qualifications

For this role as Email Marketing Specialist, you have:

• Knowledge of email/digital marketing technologies, techniques, and trends
• Ability to analyze data and be a creative problem solver
• Strong attention to detail

Bonus points for:

• Strong project management skills and outstanding attention to detail
• Organized and able to manage multiple assignments simultaneously, prioritize responsibilities, and meet deadlines

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary Range:

• $56,100 - $84,200. This range is based on national market data. The range may vary by experience and location.

Renaissance is committed to maintaining a safe and healthful environment for our employees and customers.  To uphold this commitment, Renaissance requires all employees to receive a full COVID-19 vaccination as a condition of employment, unless an individual has been granted an exemption as an accommodation due to a disability or for religious reasons.

Frequently cited statistics show that some women, minorities, individuals with disabilities, and protected veterans, may only apply to roles if they meet 100% of the qualifications.  At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need into the future. We hope you're open to learning new skills to grow with us. Make our team, your team!

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

At Renaissance our mission is: “To accelerate learning for all children and adul