Email Marketing Specialist - Demand Generation

Traackr is a global SaaS technology company providing a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. Our customers range from some of the world’s largest companies in the beauty and personal care space to digitally native indie brands, which have all made influencer management and engagement a critical practice of their marketing and advertising programs. We are a remote-first company, and for the folks that like to meet in person, we have offices in San Francisco, New York, Boston, Paris, and London.
At Traackr, we’re lucky to have a team of kind, driven, and respectful humans from around the world. We operate on a culture of mutual respect, with core value pillars including:
- Trust. We earn the trust of our team, customers, creators, and partners through transparency, predictability, and integrity. - Diversity. Bringing diverse perspectives to the table results in stronger outcomes. All are welcome.- Value. Through our words and actions, we strive to create tangible value for our customers and peers. We only succeed when our community succeeds. - Ownership. We lead with action. We take pride in solving the hardest challenges and feel accountable for our commitments. - Mutual success. We share goals with each other and with our clients. Alignment, collaboration, and empathy are the cornerstones of our success. 
Our team also loves having fun together, with many employee-led initiatives like the Traackr Summer Olympics annual workout challenge!
The Marketing Manager for Demand Generation will be responsible for developing and executing strategic go-to-market plans aimed at increasing brand awareness, driving lead generation, and enhancing customer engagement. This role involves planning and managing targeted email marketing campaigns, leveraging CRM and marketing automation tools to optimize workflows, and collaborating with cross-functional teams to align efforts with overall sales and marketing objectives. The successful candidate will utilize data-driven insights to improve campaign performance, implement A/B testing, and track key metrics to ensure optimal ROI and customer engagement. Strong expertise in email marketing, content creation, and demand generation strategy is essential, with a focus on delivering impactful results in dynamic, technology-driven environments.

Responsibilities:

• Develop and execute comprehensive go-to-market plans designed to increase brand awareness, drive lead generation, and enhance customer engagement.
• Lead the planning and execution of demand generation campaigns, ensuring they are aligned with overall sales and marketing objectives, with a focus on increasing conversion rates.
• Design and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.
• You'll work closely with the creative team to craft compelling email content that resonates with diverse audiences.
• Utilize CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot, HubSpot) to create, track, and optimize email marketing workflows and campaigns.
• Work closely with the email marketing team to analyze open rates, click-through rates, and conversion metrics to continuously improve messaging and engagement strategies.
• Leverage data segmentation and list management to deliver tailored email content, improving lead nurturing and lifecycle management.
• Identify and optimize Points of Interaction (POI) across channels to enhance the effectiveness of campaigns, with a specific focus on email touchpoints.
• Collaborate with cross-functional teams to produce content for email marketing, social media, and other communication channels supporting demand generation initiatives.
• Continuously analyze and adjust campaigns based on performance metrics, ensuring the best possible ROI and engagement from email campaigns.
• Use customer insights, behavior data, and A/B testing to optimize email content, subject lines, calls-to-action, and overall campaign strategy.
• Track, report, and share key email marketing metrics, including lead conversion rates, customer acquisition costs, and campaign ROI, offering actionable insights for improving future campaigns.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 2+ years of experience in demand generation or digital marketing, with at least 2 years of experience managing email marketing programs and teams.
• Extensive knowledge of email marketing best practices, including segmentation, A/B testing, copywriting, and analytics.
• Proficiency in CRM systems and marketing automation platform