Email Marketing Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.  

Job Location: Remote

IPG is seeking a strategic and data-driven Email Marketing Manager to lead and optimize our lifecycle communication programs across Email and SMS channels. This role will be responsible for managing the end-to-end customer communication lifecycle—from acquisition and onboarding to engagement, retention, and renewal—leveraging data and insights to drive revenue and improve customer experience.

As we expand into SMS marketing, this role will play a key part in developing and launching SMS programs that complement our email strategy and enhance customer engagement across channels.

The ideal candidate combines strategic thinking, strong analytical skills, and operational excellence to deliver highly effective and personalized customer communications.

Key Responsibilities:

Lifecycle Marketing Strategy (Email & SMS)

• Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal.
• Identify key customer journey moments where SMS can complement email to improve engagement and response rates.
• Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time.

Campaign & Journey Management

• Plan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals.
• Manage campaign calendars and ensure coordinated messaging across channels.
• Work with marketing, product, and analytics teams to support integrated marketing initiatives.

Data-Driven Marketing

• Leverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS.
• Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting.
• Identify opportunities to increase revenue and engagement through data-driven campaigns.

Performance Analysis & Reporting

• Track and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS.
• Build regular reports and dashboards to communicate results, insights, and optimization opportunities to stakeholders.
• Translate data into actionable recommendations to improve campaign and lifecycle performance.

Testing & Optimization

• Develop and manage a structured testing framework for email and SMS programs, including subject lines, messaging, timing, segmentation, and journey logic.
• Continuously optimize campaigns and automated journeys based on performance insights.

Deliverability, Compliance & Best Practices

• Ensure adherence to email and SMS compliance regulations, consent management, and messaging best practices.
• Monitor list health, opt-in/opt-out processes, and engagement levels across both channels.
• Maintain best practices for deliverability and customer communication preferences.

Qualifications:

• 4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
• Experience managing email campaigns and marketing automation platforms
• Experience with SMS marketing programs or mobile engagement channels
• Strong analytical skills with experience using data to drive marketing performance
• Experi