Email Marketing Manager, Demand Generation

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity 

Every day, tens of millions of people and 50,000 professional teams worldwide trust Grammarly’s AI and human expertise to help ideate, compose, revise, and comprehend communications. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category with our tailored service offerings: Grammarly Free, Grammarly Premium, Grammarly Business, and Grammarly for Education. Our latest product offering, GrammarlyGO, brings the power of generative AI to our users. It all begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

We’re seeking an Email Marketing Manager to join our demand generation team to drive email strategy and execution that will help us achieve our ambitious goals. The Email Marketing Manager will drive nurture campaigns, our monthly newsletter, prospect emails, and sequences for our inbound BDR team.

As Email Marketing Manager, you will play a critical role in the revenue growth of Grammarly Business by developing and driving email marketing campaigns to increase qualified leads that convert to sales opportunities. As a strategic innovator with a strong understanding of B2B marketing, ABM, and lead generation best practices, you will bring a ‘playbook’ for both the strategy and tactics of effectively building a pipeline for the company through the email channel. 

Your impact

As an Email Marketing Manager, you will use your experience with email channels to empower people and businesses to improve their communication using Grammarly. You will report to the senior manager of content marketing. 

In this role, you will:

• Collaborate with our leaders to develop email strategies and copy that addresses the needs of prospects across buying groups throughout the marketing funnel.
• Contribute to the strategy, design, and optimization of email as a key marketing channel for communication, education, and lead generation for Grammarly Business.
• Collaborate with demand generation and content teams to develop engaging email content.
• Collaborate across marketing and sales on account prioritization and campaign plans, and in partnership with the in-house creative team, develop creative assets and email copy for lead generation, awareness-building, and account-based marketing campaigns.
• Collaborate with Demand Gen managers to drive the execution of third-party email campaigns.
• Collaborate with the demand generation team to establish a series of ‘plays’ or motions, with associated triggers, workflows, and accountability, for generating opportunities with prospects.
• Partner with the marketing operations team on email operations such as segmentation, setup, automation, and reporting.
• Manage email calendar to ensure campaigns are tested, approved, and scheduled on time.
• Oversee QA and A/B testing for email creative, subject lines, date/time, list segments, etc.
• Utilize data-driven insights to optimize email campaign programs and track success metrics continuously.
• Interface and drive engagement with a wide variety of internal and external partners, including lifecycle marketing, acquisition, analytics, marketing