Email Marketing Coordinator

Email Marketing Coordinator - SCHOOL FOR INTERNATIONAL TRAINING (SIT)

Reports to: Digital Marketing Manager

Base of Designation: Washington, D.C.

Grade: DC-3

Salary: $54,384-$61,182, based on experience and base of designation.

Overview:
School for International Training (SIT) is seeking a skilled Email Marketing Coordinator to join our team. This role requires a
deep understanding of email marketing strategies, coupled with proficiency in Salesforce and experience in orchestrating
email journeys. The ideal candidate will possess a blend of creativity and analytical skills to develop engaging email
campaigns that drive conversions and foster customer engagement.

RESPONSIBILITIES

Email Campaign Management:

• Collaborate with cross-functional teams to develop email marketing strategies aligned with
  business objectives.
• Execute end-to-end email campaigns, including campaign planning, content creation,
  segmentation, scheduling, and deployment.
• Monitor and optimize email performance metrics (open rates, click-through rates, conversion
  rates) to enhance campaign effectiveness.
• Salesforce Integration:
  • Utilize Salesforce CRM platform to manage customer data, segment audiences, and
    personalize email communications.
  • Implement email automation workflows within Salesforce Marketing Cloud or similar
    platforms to streamline campaign execution.
  • Ensure data integrity and compliance with privacy regulations by adhering to best
    practices for data management within Salesforce.

Email Journey Development:

• Design and execute automated email journeys based on customer behavior, preferences, and
  lifecycle stages.
• Implement A/B testing methodologies to optimize email content, subject lines, and send times
  for maximum engagement and conversion.
• Continuously analyze and refine email journeys to improve performance and deliver
  personalized experiences.
• Reporting and Analysis:
  • Generate regular reports on email campaign performance, providing insights and
    recommendations for optimization.
  • Conduct competitive analysis and stay updated on industry trends to inform email
    marketing strategies.
  • Collaborate with stakeholders to leverage data-driven insights for strategic decision making
    and campaign refinement.
• Compliance and Best Practices:
  • Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, by
    implementing best practices for permission-based marketing.
  • Stay informed about industry standards and best practices for email marketing, making
    recommendations for continuous improvement.

POSITION REQUIREMENTS

• Bachelor's degree in marketing, communications, or related field.
• Proven experience (3-4 years) in email marketing, preferably in a B2B or B2C
• Proficiency in Salesforce CRM and experience with email marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot).
• Strong analytical skills with the ability to interpret data, generate insights, and drive decision-making.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in creating compelling email content.
• Ability to manage multiple projects simultaneously in a fast-paced environment, meeting deadlines and delivering
• Knowledge of HTML/CSS for email template customization is a plus.
• Certification in Salesforce Marketing Cloud or equivalent is
• Email marketing in the higher- ed industry 1-2 years

If you meet the qualifications and are excited about the opportunity to drive impactful email marketing campaigns, we encourage you to apply.

Vaccination is strongly recommended for all employees in our U.S. offices except for those receiving medical or religious exemptions. If boosters are subsequently recommended by the Centers for Disease Control and Prevention (CDC) then employees and faculty will be recommended to receive the booster within thirty (30) days of their eligibility.

Benefits

World Learning provides a comprehensive and competitive benefits package that includes: medical, dental, vision, FSA/HRA, Life/AD&D, Short Term/Long Term Disability, EAP, Parking and Transit, 403 (b) retirement plan (when applicable) for full-time and eligible part-time employees.

The World Learning Inc. Family

For more than 90 years, World Learning Inc. is a thriving global organization made up of The Experiment in International Living, the nation's most experienced provi