Manager / Senior Manager, Global Brand Marketing Strategy & Operations

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is one of the most innovative and fastest-growing technology companies. Our brand, our marketing, and our culture are all just as dynamic as our business.

The Global Brand Marketing team is rethinking how brand marketing operates—faster, simpler, and smarter. We are looking for a Senior Manager to help run the business of Brand Marketing: bringing structure where there’s complexity, focus where there’s noise, and follow-through where execution matters most.

This role sits at the center of the organization, partnering closely with Brand leadership and cross-functional teams to connect strategy to execution, operate the planning and performance engine, and ensure the organization delivers against its highest-priority goals.

This position reports directly to the Sr Director, Global Brand Marketing Strategy & Operations.

What You’ll Do

Run the Business of Brand Marketing

• Own key elements of the Brand Marketing operating model, planning rhythm, and performance systems.

• Translate leadership priorities into clear operating plans, budgets, metrics, and execution cadence.
   

V2MOM Planning & Performance

• Own and drive the annual and quarterly V2MOM planning process for Global Brand Marketing.

• Track progress against goals, identify risks, and drive accountability across senior leaders.

• Ensure priorities, resourcing, and outcomes remain tightly aligned.
   

Executive & Strategic Communications

• Draft and shape high-stakes communications including All Hands, Town Halls, leadership updates, and executive readouts.

• Create clear, compelling narratives across Slack, presentations, and written communications aligned to Salesforce’s brand voice.

• Partner closely with senior leaders to bring clarity and momentum to complex topics.
   

Data, Insights & Decision Support

• Lead analyses to answer ambiguous business questions and support executive decision-making.
  Build and maintain financial and operational models related to budgets, headcount, and program investment.

• Translate insights into clear recommendations tied to business impact.
   

AI Tools & Marketing AI Center of Excellence

• Help stand up and operate a Brand Marketing AI Center of Excellence in partnership with Marketing, IT, and Data teams.

• Drive adoption of AI tools across planning, content operations, workflow optimization, and performance analysis.

• Define governance, success metrics, and best practices for responsible, scalable AI use within Brand Marketing.

• Identify high-impact AI use cases and translate them into operationalized solutions, not pilots.
   

Operating Model, Systems & Tools

• Act with a product-owner mindset across planning, budgeting, workflow, and AI-enabled tools.

• Define user needs, KPIs, and success metrics; assess gaps and drive improvements in adoption and effectiveness.

• Support scalable systems that enable speed, clarity, and accountability.
   

Change Management & Transformation

• Design and lead initiatives that improve how Brand Marketing works day to day.
   

• Drive adoption of new processes, tools, and AI-enabled ways of working across teams and leaders.

• Balance rigor with speed in a fast-moving, evolving environment.
   

Leadership Alignment & Cross-Functional Partnership

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