Digital-marketing and Media Planning Specialist

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 At STADA Eurasia, your journey starts with purpose! We work guided by our shared values: Integrity, Agility, Entrepreneurship, and One STADA.
Here, we dare to dream, and even more importantly, we act on those dreams. We don’t just follow trends - we set them!

We believe in individual initiative, empowered by the support of a strong, collaborative team. We choose growth over comfort and progress over the status quo.

STADA Eurasia means:

12 countries
500+ talented professionals
Recognized as a Top Employer 2025 in Kazakhstan — and that’s just the beginning!

 

Digital-marketing and Media Planning Specialist   

Tbilisi | Georgia (GE) | Full-time | Permanent | Sales & Marketing & Customer Service | Entry Level 

 

 

 

Digital Marketing and Media Planning Specialist

 

The Digital Marketing & Media Planning Specialist is responsible for developing and implementing the media strategy for promotional products in order to achieve defined KPIs within the approved marketing framework. The role works closely with Product Managers to design and execute media strategies and tactics based on market and channel analysis, oversees media planning and campaign execution across digital channels (including web, SMM, SEO, multi‑channel campaigns), evaluates effectiveness, and adjusts activities as needed.

The Specialist ensures efficient use of the media marketing budget, including planning, allocation and optimization of spend, as well as reporting on media investments and performance. The role is also accountable for building and maintaining long‑term partnerships with key external stakeholders and opinion leaders, securing ethical promotion of Company products, and complying with health, safety and workplace regulations.

Experience

• More than 2 years’ experience in digital marketing and media planning, either in-house or at an agency.
• Hands-on experience managing campaigns across core digital channels, including web, social media, SEO and multichannel campaigns.
• Demonstrated experience in tracking, analyzing and optimizing campaign performance against KPIs.
• Experience in planning, allocating and optimizing media budgets.
• Experience working with cross-functional teams (e.g. Product, Sales, Communications) and with external partners (agencies, opinion leaders).

Knowledge & Skills

• Good understanding of core digital marketing channels, media planning principles and day‑to‑day campaign management.
• Practical knowledge of web analytics and performance measurement tools (e.g. Google Analytics or similar) and ability to use them for basic reporting.
• Understanding of SEO fundamentals and social media marketing best practices.
• Strong analytical skills, with the ability to interpret data, draw clear conclusions and translate them into concrete action steps.
• Effective communication and collaboration skills, with the ability to work closely with Product Managers and external partners.
• Solid organizational and time‑management skills, with attention to detail and the ability to manage multiple tasks or campaigns in parallel.
• Basic awareness of ethical standards and regulatory requirements related to product promotion in the relevant market/industry, with willingness to learn and apply company policies.

 

If you’re ready to grow, to innovate, and to work alongside people who inspire - welcome to STADA Eurasia. Your next chapter begins here.

We look forward to receiving your application via our career portal. At jobs.stada.com you will also find numerous other job opportunities, as we are always looking for motivated talents who can strengthen our team with their expertise and personality.