Director, Partner Direct

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.
 

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

Position Summary

As the Director, Partner Direct you will manage daily tactical plan needs. You will manage relationships with internal & external media partners. Your goal is to develop innovative, multi-channel, healthcare media plans while fostering strong media partnerships to expand marketplace skills. You will report to the VP, Partner Direct.

• You will come to the role with an expert understanding of how the agency works and how jobs flow throughout
• You will have a strong understanding of how client business objectives translate into media investment and management strategies
• You will understand the planning process, the media marketplace and partner landscape
• You will understand partnership opportunities, deals and terms
• You have an expert understanding of agency planning tools

Day-to-Day

• You will oversee the Partner Direct media recommendation and the daily execution of Partner Direct team tasks
• You will focus on endemic health and lifestyle sites
• You will work through related trafficking issues, budget reconciliations, lead reporting calls, build plans and make optimization recommendations
• You will ensure best practices in agency process and efficiencies are implemented and operational
• You will guide POVs on new partner offerings, processes, and technologies
• You will manage delivery of team projects and tasks
• You will be responsible for PD marketplace 101's and education days
• You will lead rate negotiations for large-scale, multi-channel or first to market deals

Internal + External Relationships

• You will develop talent, delegating, and ensuring teams are working smoothly
• You will have the skills and ability to navigate proper support for planning systems and tools
• You will oversee a team and will:
• Manage and prioritize team assignments
• Deliver constructive, actionable feedback to team
• Provide clear, regular communication regarding client and project goals, prioritization, and measures of success to the team & other important partners
• Provide expertise and share knowledge with junior team members
• As needed, you will develop:
• New working relationships with client contacts
• Continue to develop relationships with key media partners
• Collaborate internally with leadership across capabilities and teams
• You may be asked to contribute to new business efforts as needed

Qualifications

Qualifications

• 7 or more years of experience media industry experience
• 4+ years experience in GCM, DoubleVerify, Prisma, Innovid or Comscore
• 3+ years experience in banner media buying
• 3+ years experience people management
• 1+ years previous HCP pharma media experience
• 1+ years experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

Additional Information

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 07/05/2024.
 

All your information will be kept confidential according to EEO guidelines.

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