B2C Marketing Specialist

B2C Marketing Specialist

Aegis Financial

Wheat Ridge, CO

About Aegis Financial

Aegis Financial, headquartered in Denver, Colorado, is one of the premier financial marketing organizations in the country, providing annuity, life insurance, retirement and business solutions to independent insurance professionals, financial advisors and their clients. For nearly 30 years, Aegis Financial has focused on providing a small-business experience and culture that puts the client at the center of everything they do, coupled with extensive, high-level resources that give their clients the best of both worlds. Aegis Financial’s elite team proudly serve nearly 3,000 Americans and nurture relationships with more than 600 writing agents and advisors who produce $1 billion in paid premium annually. For more information, visit www.aegisfinancial.com.  Aegis is a proud member of the Integrity Family of Companies.

Job Summary

The B2C Marketing Specialist will play a key role in executing consumer-facing lead generation strategies that drive business growth for financial advisors. This role will focus on multi-channel marketing campaigns, content development, social media engagement, and digital advertising optimization to ensure advisors can effectively connect with and convert potential clients.

The ideal candidate is highly creative, analytical, and results-driven, with experience in B2C digital marketing, paid media, and conversion optimization.

Primary Responsibilities

Lead Generation & Advisor Growth

• Develop and execute B2C marketing campaigns that generate high-quality leads for financial advisors.

• Implement and optimize multi-channel marketing strategies, including digital ads, social media, direct mail, and seminar promotions.

• Design and manage lead conversion funnels that seamlessly transition prospects to advisors for engagement.

• Support advisors by providing customized marketing solutions to strengthen their local brand presence.

Digital Marketing & Paid Advertising

• Plan, execute, and optimize paid media campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube).

• Enhance landing pages and lead capture forms to improve conversion rates.

• Implement SEO strategies to increase organic visibility for advisor-related searches.

• Develop and manage email marketing campaigns to nurture leads and drive engagement.

Content & Social Media Strategy

• Create consumer-facing marketing materials that position advisors as trusted financial experts.

• Write compelling ad copy, website content, email sequences, and social media posts to drive engagement.

• Work with designers and videographers to create video and graphic content that enhances advisor branding.

• Manage and grow social media presence to build brand credibility and increase client outreach.

Analytics & Optimization

• Track, analyze, and report on marketing campaign performance using Google Analytics, HubSpot, and other tools.

• Conduct A/B testing on ads, landing pages, and email campaigns to improve conversion rates.

• Provide data-driven recommendations to enhance marketing efficiency and maximize ROI.

Primary Skills & Requirements

• 2+ years of B2C marketing experience, preferably in financial services, insurance, or professional services.

• Proven success in lead generation and customer acquisition through multi-channel marketing.

• Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube marketing.

• Strong background in email marketing, automation, and CRM platforms (HubSpot preferred).

• Experience optimizing web pages and lead capture forms to drive conversions.

• Excellent copywriting skills for ads, landing pages, emails, and social media.

• Strong understanding of SEO, digital analytics, and performance tracking.

• Ability to manage multiple projects, deadlines, and cross-functional teams.

• A strategic thinker with a creative mindset and analytical problem-solving skills.

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cu