Senior Director, Partner Marketing

About the Opportunity

Contentful is seeking a visionary and highly strategic leader to take on the pivotal role of Senior Director, Partner Marketing. You will be instrumental in shaping and executing a world-class co-marketing strategy across our diverse and rapidly expanding global partner ecosystem, including Global System Integrators (GSIs), Independent Software Vendors (ISVs), Technology and Platform Partners, and Cloud Service Providers (CSPs). This high-impact position empowers you and a global team of high-performing partner marketers to design and implement joint go-to-market programs that deliver significant demand generation, accelerate pipeline growth, and substantially expand Contentful's market presence worldwide."

Reporting directly to the VP of Growth Marketing and collaborating closely with the VP of Global Partnerships and other critical cross-functional leaders, you will be responsible for building and scaling integrated co-marketing programs that deepen relationships with our most strategic partners and deliver measurable, impactful business outcomes. You will own crucial partner marketing relationships, crafting innovative joint strategies and campaigns that drive brand awareness, generate significant revenue, and foster mutual value creation. This role uniquely blends strategic vision, operational excellence, and inspirational marketing leadership, making it an ideal opportunity for a seasoned executive with an unparalleled track record in global B2B SaaS partner marketing.

What to expect

Global Partner Marketing Strategy:

• Own the end-to-end global partner marketing strategy across GSI, ISV, and CSP routes to market.
• Define, scale, and continually optimize partner marketing investment models, success metrics, and operational frameworks to exceed global go-to-market objectives and drive competitive advantage.
• Develop the “better together” value proposition and messaging with key partners, in collaboration with product and product marketing teams.
• Drive partner integration into Contentful’s core marketing campaigns, sales plays, and regional go-to-market initiatives.

Strategic Partner Co-Marketing

• Serve as the primary marketing strategist and point of contact for top strategic alliances, developing innovative joint marketing plans and aligning on ambitious business goals.
• Execute high-impact co-branded campaigns to drive pipeline and revenue growth.
• Administer and proactively optimize the use of Market Development Funds (MDF) to maximize ROI and achieve critical business objectives.

Field & Regional Collaboration

• Partner closely with regional field marketing and sales teams (AMER, EMEA, ANZ) to localize and scale global programs effectively.
• Enable regional marketers and partner managers with toolkits, messaging frameworks, and scalable co-marketing assets.
• Ensure regional partners are well-represented in field initiatives, strategic events, and cross-functional campaigns.

Measurement, Insights, and Optimization

• Define and report on KPIs to measure the performance and ROI of partner marketing programs across all regions and partner types.
• Deliver regular, executive-level reporting to senior leadership with actionable insights and strategic recommendations for continuous program enhancement
• Identify top-performing tactics and share best practices to continuously improve global partner engagement and pipeline growth.

Team Leadership & Development

• Lead, mentor, and actively develop a high-performing global partner marketing team, fostering a culture of excellence, accountability, and continuous learning
• Foster a dynamic, collaborative, and high-impact team culture that thrives in a cross-functional, matrixed environment, empowering team members to achieve their full potential.
• Partner with marketing operations, enablement, and events to execute world-class programs and partner experiences.

What you need to be succesful

• Minimum of 10+ years of progressive B2B SaaS marketing leadership experience, with at least 5 years specifically in a senior-level global partner marketing leadership role, demonstrating significant impact.
• Deep expertise in building, managing, and scaling global partner ecosystems, including strategic relationships with GSIs, ISVs, CSPs, and other critical alliances.
• Exceptional track record of designing, leading, and executing global partner marketing strategies that consistently drive significant demand, accelerate pipeline velocity, and directly contribute to substantial revenue growth.
• Strong understanding of joint value propositio