Product Marketing Manager - Risk & Performance

Position Overview:

As a Product Marketing Manager for Risk & Performance, you will play a pivotal role in shaping the success of our products by championing customer insights, driving go-to-market strategies, and establishing market differentiation. This role requires a strategic mindset, cross-functional collaboration, and the ability to position our solutions effectively within the competitive landscape. 

Key Responsibilities:

Product Positioning & Messaging 

• Develop compelling product positioning, messaging, and value propositions that resonate with buyers and decision-makers for our Risk & Performance product. 

• Ensure messaging highlights differentiation and aligns with the company’s overarching vision and goals. 

Competitive Intelligence & Market Analysis 

• Conduct in-depth market research and competitive analysis to identify industry trends, opportunities, and threats. 

• Monitor competitor activity and translate insights into actionable strategies for product development and go-to-market plans. 

• Serve as a thought leader by sharing competitive insights with internal stakeholders and integrating findings into sales enablement materials. 

Customer-Centric Strategy 

• Collaborate with customer success, sales, and product teams to build a deep understanding of customer needs, pain points, and workflows. 

• Synthesize customer feedback (qualitative and quantitative) to shape product marketing strategies and prioritize innovation opportunities. 

Go-to-Market Execution 

• Lead cross-functional teams in planning and executing successful product launches 

• Develop and implement go-to-market strategies and campaigns targeting key verticals and personas. 

• Partner with demand generation and content teams to deliver high-impact marketing materials that drive awareness, engagement, and conversions. 

Sales Enablement & Collaboration 

• Equip sales teams with the tools, training, and resources they need to effectively position and sell Risk & Performance products. 

• Create product collateral, presentations, objection-handling guides, and other enablement assets. 

• Design cross-sell and upsell motions to maximize revenue opportunities across the portfolio. 

You’re an ideal candidate for the role if you possess: 

• Bachelor’s degree (MBA is a plus; equivalent experience considered). 

• 7+ years of experience in Product Marketing financial services experience is a must 

• Deep expertise in competitive intelligence, market research, and customer insights. 

• Strong ability to distill complex concepts into clear, compelling narratives. 

• Strategic thinker with a data-driven approach to problem-solving. 

• Highly collaborative, with excellent cross-functional communication skills. 

• Excellent writing and communication skills 

What We Offer 

• Business casual atmosphere 

• Team focused culture that promotes innovation and ownership 

• Access cutting edge investment reporting technolo