Senior Paid Media Specialist

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

PAY RANGE

The Target Pay Range for this position is $88,000.00-$107,500.00 annually. The full Pay Range is $66,600.00 - $124,300.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – because people helping people starts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU’LL MAKE: 

As a Senior Paid Media Specialist, you’ll play a key role in driving BECU’s member acquisition goals through strategic paid media campaigns. You’ll manage and optimize existing campaigns across search, display, video, and social channels, ensuring performance aligns with business objectives. Your expertise will help us stay ahead of industry trends, leverage new technologies, and deliver creative, impactful advertising that resonates with our audience. This is your opportunity to combine analytical skills with creative thinking to make a measurable impact on BECU’s growth. 

WHAT YOU’LL DO: 

• Manage Paid Media Campaigns: Oversee existing campaigns across Google, Meta, LinkedIn, and YouTube, ensuring they meet performance goals and cost-per-acquisition targets. 

• Optimize for Success: Monitor KPIs like click-through rates and view-through rates, analyze performance data, and recommend adjustments to improve results. 

• Lead Creative Refreshes: Audit ad copy and visuals and collaborate with agencies to develop new creative assets for annual refreshes and major initiatives.

• Collaborate Across Teams: Work closely with analytics, creative, and agency partners to enhance campaign performance and implement new strategies. 

• Drive Innovation: Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns. 

• Reporting & Automation: Deliver weekly and monthly performance reports, and partner with analytics to automate reporting processes.

• Support Affiliate Partnerships: Assist in managing relationships with affiliate and publisher networks.

• Champion Agile Workflows: Thrive in a fast-paced, agile environment where priorities shift quickly, and collaboration drives success. 

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contri