Consumer Marketing Strategy Lead - Health100

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.

As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.

Position Summary

We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.

This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement — ensuring consumer marketing efforts drive measurable business outcomes.

This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.

What You’ll Do:

• Lead consumer marketing strategy and execution
  Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
• Drive consumer acquisition and engagement initiatives
  Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
• Define and scale lifecycle and engagement strategy
  Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
• Develop consumer-facing messaging, content, and strategic materials
  Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
• Lead launches and consumer readiness
  Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
• Own performance tracking and optimization
  Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
• Incorporate user and performance insights
  Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

What Success Looks Like:

• Health100’s consumer value proposition is clear, simple, and consistently expressed across channels
• Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement
• Lifecycle marketing programs are scalable, data-driven, and continuously optimized
• Consumer marketing performance is clearly articulated through structured, executive-ready materials
• Cross-functional teams are aligned, and marketing efforts are coordinated and effective

This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC.  Full-time Remote will also be considered.

Required Qualifications

• 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
• 5+ years proven ability to own and drive marketing strategy with measurable business impact
• 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
• 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
• 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
• 3+ years demonstrating strong organizational and cross-functional coll