Field Marketing Manager

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

The Field Marketing Manager is responsible for growing the Simpro Group brand and generating sales leads through developing and executing a highly effective field marketing strategy for the United States and Canada.

What You’ll Do

Strategy: 

• Responsible for supporting our GTM strategy through regional trade shows, webinars, associations, partner led events and exclusive closing events.

• Build and execute a comprehensive strategy inclusive of industry association, partners, and publishers

• Plan and execute programs that build the Simpro brand and create a healthy lead pipeline. 

• Create and manage the region’s budget.

Events & Campaigns: 

• Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, staffing and reporting. 

• Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc.

• Collaborate with the campaigns team to extend and localize global campaign strategies for regional execution. Ensure messaging, content, creative, and promotional tactics are tailored to resonate with local audiences while maintaining campaign integrity and driving effectiveness across events and initiatives.

Sales & Marketing Collaboration: 

• Partner closely with revenue leaders, account executives and BDRs on pre-show and post-show strategies to maximize pipeline generation.

• Coordinate closely with sales and marketing stakeholders to ensure seamless planning, execution, and two-way communication between teams.

Industry Association & Partnerships: 

• Build and maintain relationships with industry associations, media, event suppliers, publications, partners and community organizations that help meet business outcomes.

• Support joint field and partner events that drive shared pipeline and engagement. 

• Oversee Simpro and Aroflo’s presence at relevant industry events including speaking and sponsorship opportunities.

Reporting & KPIs: 

• Define, track and report on metrics, and utilizing this to identify opportunities for continuous improvement.

• Forecast, evaluate, and report on program effectiveness and return on investment (ROI) as well as sharing of key learnings and outcomes.

What You’ll Bring

• 2+ years B2B SaaS experience

• 5+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies.

• Bachelor’s degree in Marketing, Business or a related field.

• An orchestrator and collaborator while being both tactical and strategic.

• Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.

• Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively, is a critical requirement for this role.

• Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies.

• Excellent communication and interpersonal skills to bui