Director of Platform Operations

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. 

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Director of Platform Operations

REPORTS TO: CTO

LOCATION: US (PST Hours Required)

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

Birdy Grey is seeking an experienced eCommerce Operations leader to drive our digital commerce business and activate a winning strategy for a best-in-class digital-led operating model. You will be responsible for delivering aggressive business growth goals through expert management and execution of product lifecycle, site merchandising strategy, promotions and sales, brand collaborations, and digital operations.

This highly cross-functional role requires collaboration with Merchandising, Creative, Brand, Marketing, Analytics, Strategy, and Technology teams. Our ideal candidate is entrepreneurial, data-driven, comfortable operating end-to-end, and passionate about building best-in-class digital experiences.

SCOPE OF RESPONSIBILITIES

• Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
• Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
• Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
• Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
• Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
• Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
• Business owner of the PIM system and web operations planning ecosystem
• Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
• Lead QA processes across PDPs, PLPs, and Marketing landing pages
• Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
• Collaborate with merch to review inventory reports weekly and  prioritize products based on inventory levels, performance, and seasonal themes
• Leverage website analytics to improve conversion metrics and optimize consumer journey
• Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
• Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
• Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
• Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
• Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
• Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
• Business owner of the PIM system and web operations planning ecosystem
• Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
• Lead QA processes across PDPs, PLPs, and Marketing landing pages
• Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
• Collaborate with merch to review inventory reports weekly and  prioritize products based on inventory levels, performance, and seasonal themes
• Leverage website analytics to improve conve