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Senior Marketing Communication Specialist EMEA
PrivaDe Lier, The Netherlandsfull_timeVerifiedPosted 22 May 2024
About the role
<p><strong>Climate for growth</strong><br/>It is Priva's mission to create an optimal environment in which both plants and people can work, grow, and develop. We offer global solutions for horticulture, building automation, and everything in between. We are leading in the development and production of technology for optimizing environmental conditions and processes.</p>
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<p>Our ambition is to be known as the leading technology and service provider for sustainable urban deltas. We are proud that our solutions result in a reduced consumption of natural resources, and contribute to several of the Sustainable Development Goals (SDGs), most notably SDG 6 (Clean Water and Sanitation), SDG 7 (Affordable and Clean Energy), SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). To fulfill our mission and ambition, we are looking for dedicated colleagues.<br/><strong><br/>Your future ecosystem</strong></p>
<p>De Lier is located in the heart of ''Het Westland''. In the middle of the greenhouse center of the world, the family business of Priva was founded in the fifties. Today, we are a market leading company in the Horticultural and and aiming towards the same position in the Building Automation sector. Our ambition is to introduce innovative digital propositions that are closely aligned with the existing and new needs of our customers worldwide. We are making the transition from product to service, from firmware to cloudware, and we are strengthening the relationship with our end customers.<br/><br/></p>
<p><strong>How you add value</strong><br/>Priva Building Automation is seeking an experienced MarCom Specialist to join our professional and enthusiastic Marketing team. As our Marketing Communication Specialist, you will continuously brand Priva Building Automation in a future-proof way, as a valued business partner and an innovative organization that is open to partnerships. You will show the world (on- and offline) how Priva contributes to helping our target groups realize their goals and dreams. You will market who we are and what we do to create a climate for growth.<br/></p>
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<p>You are responsible for our marketing and communication within Priva’s EMEA regions. You make sure that the EMEA market is aligned with the global Business Strategy and therefore you are an optimal coordinator in the team with excellent Project Management Skills. Together with the Digital Marketer, Event Manager, and other members of the team, you integrate the sales goals and messaging within digital marketing and tools. The branch office EMEA knows exactly how to find you (and you contact them often as well) to make sure that we promote Priva Building Automation. In short, we are looking for an experienced marcom specialist. Interested and want to apply?</p>
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<p><strong><u>Your results as our Marketing & Communication Specialist EMEA:</u></strong></p>
<ul><li>MarCom Planning: You will develop and coordinate the execute the Marketing Communication Plans for Building Automation EMEA, aligned with our international branch offices and Priva’s overall Business Strategy. </li><li>Campaign Management: You will manage and coordinate multi-media, cross-market campaigns, activities, and tasks and are not shy to share your results and advice for continuous development.</li><li>You create a consistent positioning of Priva in the EMEA market, for Priva as the pioneer in solutions as the Experts Choice, developed to support the decarbonization of the building stock. </li><li>You will be organizing the activities and communications as our link to our branch offices and will coordinate the creation and updating of sales kit/sales tools (on- and offline)</li></ul>
<p><strong><u>How you get the job done:</u></strong></p>
<ul><li>Develop and coordinate the execution of market -communication (action) plans for our EMEA markets</li><li>Develop and coordinate the execute market campaigns, activities, and tools based on the priorities set within the region of EMEA and in line with the business strategy </li><li>Obtain a clear understanding of the markets, trends, and target groups</li><li>Know our competitors and their behavior</li></ul>
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<h3>Requirements</h3>
<p><strong>Who you are<br/>
</strong>You are an experienced, international-orientated Marketing Specialist with a sustainable mindset. Furthermore, we are reading your resume to find:<br/></p>
<ul><li>8-10 years of experience in marketing communications and campaigns;</li><li>Bachelor or Master degree marketing communications;</li><li>Excellent Project Management Skills</li><li>Affinity with SEO, SEM, and the digital landscape alike</li><li>Eager on creating customer value;</li><li>Languages: excellent Dutch and English skills, preferably an extra foreign language;</li><li>Working experience in aligning international branch offices with global marketing strategy is most appreciated; </li><li>Experience in our Build
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