Director, Live Event Marketing

Who We Are:

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

POSITION SUMMARY/OBJECTIVE:

The ideal candidate will be a self-starter who is energetic and an intuitive marketing, media, and sales strategist with exceptional leadership, management, and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate new and existing revenue streams. He or She will be experienced in strategic marketing budgeting, planning, branding, and business development. As well as be adept in online and traditional marketing, and highly skilled in visual communications.

This individual will have significant impact in growing the profitability of assigned PBR Tour events, as well as driving corporate performance and revenue for the PBR. In addition to being tasked with planning, executing, and managing a team to achieve PBR’s objective of driving profitable revenue growth, the Senior Director – Live Event Marketing will have duties including, but not limited to: outreach to community leaders and businesses, maximizing PBR’s presence in the market by driving audience demographic exposure, increasing ticket sales/group sales/sponsorship/non-traditional revenue streams, develop/budget/implement/administer business plans for assigned events, and cultivate/manage/grow new and existing relationships.

This position reports to the Senior Vice President – Tour Marketing.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Provide strategic oversight and leadership to increase profitability for assigned markets as well as meeting/exceeding budget expectations  
• Responsible for the full marketing planning and execution of 8+ PBR Tour Live Events from start to finish across the PBR Unleash the Beast and Pendleton Whisky Velocity Tours
• Develop, present, and execute comprehensive and clearly defined revenue-based business plans that accelerate and achieve aggressive, profitable revenue goals
• Implement a comprehensive marketing, media and promotional plan that utilizes, leverages, and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions, PBR internal assets such as social, digital, live event, editorial and TV through CBS and Pluto TV
• Manage, direct, mentor, and train a regional marketing team to build campaigns achieving business objectives and goals
• Evaluation of all aspects of live event revenue and ROMI including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue, and third party partners
• Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
• Research, review, identify, and establish new and existing opportunities to drive incremental revenue

• Develop strong relationships with new and potential partners to maximize marketability, activation, and usage of PBR intellectual rights
• Lead and work cross divisionally with internal teams (including Sales, Marketing, Creative, Digital Media, Public Relations, TV, and Finance/Accounting) to communicate all pre- and post-event ticke