Senior Growth Marketer

About Us

Pdftools is on a mission to empower people and businesses to share documents with trust and confidence, today and in the future! In over 70 countries, more than 6000 customers trust our PDF technology to power their mission-critical business processes.

As a pioneer in the PDF industry since 1994, we have been instrumental in shaping the PDF standard as it is known today. We enable our customers to do their business effectively with a wide range of software solutions and developer components that define the PDF solution they can trust. Built with precision and passion in Switzerland. We are proud to say that we have an inclusive, supportive, and fun culture, yet ambitious in helping you grow your career.

About the role

We’re looking for an analytical, data-driven Growth Marketer to help build a predictable pipeline for PDF Tools. You’ll combine curiosity about our technical product with the drive to design and run disciplined experiments across established and emerging channels. By testing, measuring, and refining, you’ll identify scalable growth levers that deliver quality MQLs at an efficient CAC.

In this role, you’ll deliver paid acquisition (e.g., LinkedIn Ads), craft compelling offers and landing pages, build nurture programs, and partner closely with Sales to convert MQLs into revenue. It’s a true builder role: you’ll own budgets, audiences, creative, tracking, and experimentation, and you’ll build the systems that make growth scalable over time.

About you

Core Experience:

• 3–6+ years in B2B SaaSgrowth or performance marketing, with direct ownership of LinkedIn Ads (required).

• Proven track record of lowering CPL while increasing SQLs and pipeline; confident reporting on CAC payback and pipeline influence.

Communication and Language Skills

• Strong professional English, written and verbal (German is a plus)

• Ability to translate technical concepts into compelling offers, ads, and landing page copy for both business and developer audiences.

• Skilled at adjusting tone and style to match the channel and persona, ensuring clarity and impact.

Growth Mindset:

• A test-and-learn operator who moves fast, thrives on data, and enjoys the zero-to-one phase.

• Curious about technical products, developer journeys, and the document lifecycle space; eager to translate complex tools into compelling campaigns.

• Attuned to shifts in digital marketing—from GEO transformations to emerging platform opportunities—and able to translate trends into actionable experiments.

Channel and Campaign Skills

• Skilled in audience building, retargeting, bidding strategies, and crafting ad copy/creative for technical and business personas; paid search experience a plus.

• Comfortable producing lightweight ad assets yourself (copy, static images, simple video/GIFs) using tools like Figma, /Canva, or /CapCut, and partnering with Design/Brand for larger or brand-critical campaigns.

• Experienced in creating landing pages,forms, lead magnets, and lifecycle email sequences, and continuously improving each with rigorous A/B testing.

Analytics and Reporting

• Strong grasp of attribution, UTM governance, and experiment design; basic SQL or BI experience a plus.

• Comfortable managing datasets (e.g. in spreadsheets or BI tools), performing deep analysis, and translating findings into clear insights and next-step recommendations.

• Owns dashboards and reporting that make performance transparent, learnings visible, and next-step decisions clearly supported.

Tools and Collaboration

• Proficient with HubSpot (or similar MAP/CRM), LinkedIn Campaign Manager, Google Tag Manager, GA4, retargeting platforms. Familiarity with Looker/Power BI, Replit/Loveable a plus.

• Works collaboratively with Sales/SDR, Product Marketing, Content, Design, and Web to ship campaigns end-to-end.

Responsibilities

• In this role, you’ll build a pipeline engine through disciplined experimentation and channel ownership.

Demand Generation & Channel Ownership

• Own performance channels end-to-end: objectives, audiences, creative, budgets, experiments, pacing, and optimization.

• Launch and scale complementary channels (retargeting, paid search, content syndication, webinars) as ROI proves out.

• Build offers and landing page funnels (e.g., benchmarks, calculators, checklists) mapped to ICPs and buying stages.

Campaign Execution & E