Senior Manager, Marketing-Hybrid

Description

Salary Range: $53,288-$65,975  annually

Hybrid Schedule: 2 days from home and 3 days on-site

Benefits (The Good Stuff)

• 3 WKS+ Vacation Paid*
• 12 Paid Holidays
• 12 PTO Paid Days
• Competitive Health Benefits Package
• Wellness Program Reimbursements up to $50/month
• Short Term Disability at NO COST
• Life Insurance & AD&D 2X Annual Salary at NO COST
• Employee Assistance Program
• Retirement Plan UP TO 6% Employer Funding
• Professional Development Opportunities
• Discounted On-Site Early Childhood Care
• Tuition Assistance for Early Education Degree
• Free Monthly Transit Card

*Vacation amounts may vary based on roles, schedules, and years of service

Help us make a difference in our community. United, we are tackling complex issues and turning contributions into real change. We fight for equitable access to quality education, financial security, and the health of everyone in our community. Join our team and join us in the fight for a stronger Miami!

United Way Miami, Inc. is hiring a Senior Manager, Marketing to join our team. As Senior Manager, Marketing  you will collaborate with the AVP of Marketing in leading strategic marketing and communications initiatives that advance United Way Miami’s mission. This role drives the development of creative branding and messaging across donor/supporter- and client-facing materials. The manager helps shape forward-thinking outreach and fundraising strategies, while overseeing the execution of targeted campaigns that deepen engagement, increase support, and strengthen connections with both donors and client/service recipients. Collaborates closely with internal teams across the organization to ensure alignment and impact across all touchpoints.

UWM is an equal opportunity employer and a drug-free workplace, please visit our Career site homepage to view our EEO statement and Drug-Free policy.

Principal Duties and Responsibilities:

Collaborates with the Marketing & Communications team to develop and execute branded assets that support campaign goals and messaging. Leads coordination with United Way Miami’s Lines of Business to ensure alignment across all marketing efforts, maintaining brand consistency and delivering targeted materials for donors, clients, and community engagement.

KEY RESPONSIBILITIES

Campaign Development & Execution

• Lead development and execution of:
• integrated marketing and communications (M&C) plans 
• budgets for donor and client-focused segments

Ensure brand alignment and message consistency across all campaign deliverables.

Cross-Team Collaboration

• Partner with the Associate, Marketing to support coordination, asset development, and campaign execution.
• Collaborate with team Leads (Signature events) to design and implement engagement campaigns including the brand, that align with fundraising goals; support client-serving campaigns (CI)
• Support collaboration with Business Solutions to develop and optimize personalized donor touchpoints and communications.
• Collaborate across teams to maintain consistent application of the UWM brand at sponsored, recruitment, and outreach events.

Campaign Asset Development for

• Annual Community Fundraising Campaign (Consumer)
• Annual Employee Giving Campaign (Development)

-Coordinate production of digital and print assets, including webpages, emails, social media content, and event materials.

-Coordinate the marketing copy, source imagery, and provide detailed directions to Creative Services.

-Collaborate to maintain production schedules, ensuring timely delivery of campaign components.

-Proof and approve test emails and digital content for accuracy, quality, and brand consistency.

Advertising: Ad placement & Integration

• Support external communications efforts, including the development and placement of Public Service Announcements (PSAs).
• Work closely with Comms and Social Media team to ensure integration of messaging across all platforms and donor campaigns.

Collaborate closely with and serve as back-up to the AVP, Marketing, and Associate, Marketing team member