Director Omnichannel Strategist- Immunology

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

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Summary:

The Omnichannel Strategist acts as single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns.  This role is deployed to brand teams to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives (including HCP, Patient, Medical).

Responsibilites:

• Lead/coach a cross functional team across one or multiple markets to pull through omnichannel media plans, brand campaigns, tactics and programs - driving operational effectiveness, business impact and objectives. 
• Drive seamless interaction between the business, the rest of the WCE, Business Information and Analytics (BI&A), matrix teams and agencies.  Partners with business and other WCE functions (e.g., content delivery and capabilities) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.
• Deliver channel insights and recommendations for ongoing optimization of business plans.
• Leverage Digital Capabilities and Customer Engagement Excellence principles, standards and best practices to drive results for the business.  Examples include and are not limited to CRM, web sites, IVAs, eMail, Social Media, Remote Engagement and Search Engine Marketing.  Other examples to be identified based on business/customer needs and prioritized according to the identified customer experience journeys.  
• Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities.
• Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer.
• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across this and other engagement teams.
• Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.
• Serves as a dedicated digital engagement lead for a regional or local business partner (e.g., brand and/or medical/R&D), their associated digital/media agency(ies) and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics
• Collaborates with business leads and WCE counterparts (e.g., sales, meetings partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans
• Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.
• Coordinates with Capabilities, Digital Production, and rest of WCE teams on the following activities:
  • Prioritization of campaigns and tactics
  • Definition of campaign/tactic success (e.g. development of metrics plan)
  • Evaluation and optimization of tactics
  • Driving tactical plan to accomplish KPI and business objectives
• Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities
• Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise
• Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics