About Smokeball

Join an award-winning legal tech company that’s transforming how law firms work by boosting their organization, productivity, and profitability with software they actually love. Smokeball is a global, community-driven company united by a love for the law and a mission to help small and midsize firms thrive. We’re passionate about what we do and our clients know it! If you’re looking for a company that truly cares about its clients and its people, you’re in the right place.

The Role 

We are currently experiencing an incredible phase of growth which has significantly increased our pace of innovation. We are seeking a dynamic and experienced leader to head our US marketing efforts during this exciting period of expansion. Reporting to our US President, this role oversees a talented, local team of marketers responsible for driving awareness, generating demand, and converting prospects into loyal customers through campaigns, content, and strategy.

The ideal candidate will possess a unique dual competency: the ability to articulate and execute a marketing strategy that drives immediate, measurable business growth, while also demonstrating creativity in long-term brand positioning campaigns. You will be responsible for hitting pipeline targets, successfully launching new AI products to market, and executing marquee events like our upcoming "Spark" conference.

This is a hybrid role with our office being in Chicago, IL. All Chicagoland employees are in the office on Wednesdays and Thursdays.

Key Responsibilities

Strategic Leadership and Growth

• Develop and execute a comprehensive marketing strategy that aligns with our ambitious growth objectives and rapid product innovation cycle.
• Own and drive our primary marketing KPI: the dollar value of marketing-qualified opportunities that complete sales demos.
• Balance short-term revenue generation tactics with one-to-three-year brand positioning initiatives.
• Collaborate closely with our global leadership, including the COO and Global Head of Marketing to ensure marketing strategies support overall business goals.

Essential Functions

• Lead the go-to-market strategy for new AI-driven products and features
• Oversee the successful execution of major marketing initiatives, including our first marquee event, "Spark"
• Ensure clear communication of our product value propositions to existing customers and potential prospects.
• Oversee the creation of all marketing collateral, sales tools, and digital assets.
• Build reports and dashboards to provide visibility into marketing campaign results and measure campaign effectiveness including marketing metrics, lead acquisition, opportunity stages, pipeline contribution, and ROI
• Manage the marketing budget and lead planning, forecasting, and reporting efforts

Team Management and Culture

• Lead, mentor, and inspire a distributed marketing team of approximately 13 individuals, with a core group based in Chicago.
• Foster a collaborative, innovative, and caring team environment that aligns with our core values.
• Manage across time zones effectively, providing on-ground leadership for the US team while coordinating with our Australian headquarters.
• Spend your first 90 days listening, learning the legal tech domain, and building trust with the team before implementing major strategic shifts.

Required Qualifications

Experience and Skills

• Proven experience in a senior marketing leadership role, preferably within the B2B SaaS or technology sector. Legal technology experience is a bonus but not required.
• Demonstrated ability to drive measurable business growth through strategic marketing initiatives and pipeline generation.
• Strong portfolio of creative brand-level campaigns that successfully increased organizational awareness within a specific sector.
• Experience taking new products or features to market with clear, quantifiable results.
• Track record of successfully managing and developing a team of at least 5 direct reports.
• Proven ability