Non-Commercial Foodservice Sales Director

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
The Non-Commercial Foodservice Sales Director for North America is responsible for developing and executing sales strategies to drive growth, share, volume, and distribution while ensuring the delivery of high-quality foodservice operations in non-commercial key accounts such as schools, hospitals, corporate dining, military bases, and correctional facilities. They will define Key Account strategy, lead annual business planning with action plans that translate to strong execution.   The visionary Director leverages ingenuity, insights, and the voice of customers to develop new business and platforms for growth. This role involves managing client relationships, leading non-com, overseeing budgets, and ensuring compliance with health and safety standards. Foster a positive and collaborative work environment at Beyond Meat.  

KEY RESPONSIBILITIES - Strategic Sales Planning:

• Develop and implement sales strategies to achieve organizational goals. 
• Identify and pursue new business opportunities in non-commercial sectors. 
• Develops ambitious but achievable annual business and operating plans that deliver significant growth for the organization. 
• Leads quarterly category review and planning sessions and annual top-to-top meeting sessions with cross-functional teams and Senior Leadership. 

KEY RESPONSIBILITIES - Client Relationship Management:

• Build and maintain strong relationships with clients and stakeholders. 
• Understand client needs and tailor foodservice solutions to meet those needs. 
• Ensure high levels of client satisfaction and retention. 
• Leads high-pressure negotiations that lead to strong performance-based partner agreements.

KEY RESPONSIBILITIES - Budget and Financial Management:

• Develop and manage budgets for foodservice operations. 
• Monitor financial performance and implement cost control measures. 
• Establishes P&L for key customers and manages base within trade budget. 
• Develops and manages customer P&L 
• Ensure financial objectives are met. 

KEY RESPONSIBILITIES - Compliance and Quality Assurance:

• Ensure all foodservice operations comply with health, safety, and regulatory standards. 
• Implement quality assurance programs to maintain high service standards. 

KEY RESPONSIBILITIES - Market Research and Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape. 
• Analyze market data to inform sales strategies and decision-making. 

KEY RESPONSIBILITIES - Operational Oversight:

• Supervise daily operations to ensure efficiency and quality in service delivery. 
• Collaborate with operational teams to optimize processes and improve service. 
• Leads trade management planning in our TPM system and reconciles monthly reporting. 
• Provides accurate forecasting for new item acceptances and launches. 

KEY RESPONSIBILITIES - Indirect Collaborative Leadership:

• Directs priorities and action plans through dotted line responsibility to the Regional Sales Team, Waypoint Non-Commercial team, Canada Foodservice team, and internal functions to over-deliver plan through strong execution.  
• Partners closely with Sales Planning to define optimal sales dashboards reporting, and score carding against objectives and key results.  
• Monitor Bid Process with the right process, training, and tools for sales and our broker’s bid desk team.  
• Facilitates training and defines necessary tools to improve execution across the Beyond organization.  
• Optimizes sales processes, routines, and tools to achieve performance objectives.  

Supervisory of Indirect Reports

• Directs priorities and action plans with dotted line to Regional Sales Managers and Brokers.  
• May delegate work of others and provide guidance, direction and mentoring to indirect reports. 

QUALIFICATIONS - Education, Technical Skills, and/or Previous Experience:

• Bachelor's Degree or equivalent experience. 
• 8+ Years CPG Foodservice Industry experience in sales and distribution. 
• 5+ years of proven national key account management experience in the Non-Commercial Channel.   
• 3-5 Years of