Associate Director / Director of Healthy Systems Marketing, Women's Health

Position Summary

The Associate Director/Director of Health Systems Marketing, Women’s Health will lead marketing strategy and execution to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools within complex health systems. This leader will partner closely with Sales (Strategic Account Managers) to influence long, multi-stakeholder sales cycles involving clinical, operational, IT, and executive decision makers.

This role requires exceptional strategic thinking, consulting-quality storytelling, and the ability to address health-system needs with compelling value propositions, pitch materials, and partnership opportunities. It is a unique opportunity to shape how Natera partners with health systems and to create evidence that demonstrates the value of Natera’s portfolio and services at scale.

This role reports to the Vice President, Women’s Health Marketing.

Primary Responsibilities

• Marketing Strategy, Messaging and Execution:

• • Lead top-down national marketing strategy and execution to promote the full Natera Women’s Health portfolio to Women’s Health service line leaders, OB chairs, MFM chairs, prenatal GC leaders, and heads of precision medicine within health systems.

  • Develop portfolio-level and stakeholder-specific messaging (clinical, operational, economic, IT/EMR) that addresses the priorities of health-system decision makers including OB service-line leadership and executive leadership.

  • Work with the Area Marketing team to build multi-channel campaigns to support health system pipeline progression and accelerate long sales cycles.

• Sales Enablement:

• • Create pitch decks, business cases, financial models, and value frameworks tailored to a health system’s priorities.

  • Partner with SAM team on RFPs and presentations for  health systems decision makers

  • Build playbooks for SAM team

• Cross-Functional Collaboration:

• • Collaborate with Product and Area Marketing, Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings.

  • Partner with Sales Training to develop field training on health-system messaging, customer personas, and multi-stakeholder objection handling.

  • Serve as the marketing point person for cross-functional health system initiatives.

• Market and Business Analysis:

• • Conduct market research and analyze / synthesize data on health-system drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy.

  • Analyze performance of messaging, campaigns, pilots, and enablement tools to refine strategy

• Project and Financial Management:

• • Effectively manage marketing projects, timelines, vendors and budget.

  • Track and improve ROI for marketing programs.

Qualifications

• B.A. or B.S. degree required; MBA/Advanced degree preferred.

• Minimum 7 years of professional experience, ideally including:

• • Healthcare product marketing or enterprise marketing,

  • Healthcare management consulting (highly preferred),

  • Strategic account marketing,

  • Health-system engagement in life sciences, health tech, or diagnostics.

• Experience marketing or selling at a national level to health systems, IDNs, academic medical centers preferred.

• Familiarity with OB/GYN, maternal health, or genetic testing is a plus.

• Formal educational background or clinical experience in genetic counseling or medical genetics is a plus.