Marketing Operations Specialist - Hybrid

Zirous is an accomplished tech firm based out of West Des Moines, IA. For over 35 years, Zirous has been committed to executing best practices and going above and beyond industry standards to provide viable solutions for customers in all things data & analytics, marketing technology, marketing operations, cloud adoption, enterprise integration, identity & access management, custom application development, and extended reality. Zirous is seeking a Marketing Operations Specialist who is eager to work with a variety of client projects and to continue to develop their marketing expertise.

Zirous has been acclaimed for its outstanding workplace environment as a Top Workplace in the State of Iowa for several years. Additionally, Zirous was a finalist for the prestigious Best Technology Company Culture of the Year award by the Technology Association of Iowa.

Location: This position offers a hybrid work model, with the flexibility to work remotely on Mondays and Fridays, and on-site at our office in West Des Moines, IA on Tuesdays, Wednesdays, and Thursdays. At Zirous, we prioritize work-life balance and provide a flexible environment that allows our employees to meet client needs while accommodating their personal obligations.

**Applicants within the Des Moines, IA metro area will be given priority, as this role requires on-site work days.

What you'd be doing:

You will play a vital role in leading client's marketing initiatives; making them more equipped to drive growth, enhance their market presence, and achieve their marketing goals effectively. You will specialize in extending each client's marketing campaign reach by offering comprehensive solutions that encompass campaign execution, lead strategy, lead management, and in-depth reports and insights. You will help clients navigate the complex world of marketing operations, ensuring their strategies are finely tuned and optimized for maximum impact.

Specific responsibilities include:

• Collaborate with clients to translate business requirements into actionable campaigns across email marketing, social media, SEO, and other various channels.
• Manage the execution of successful digital marketing strategies through online channels that help attract, convert and nurture new prospects
• Assist clients with campaign planning, content, development, design, landing pages, web forms, reporting and any other marketing operational needs.
• Manage ad-groups and ad experiments to find the top performing digital tactics (based on conversions). 
• Manage campaigns and customer journeys that span and track sales and marketing touchpoints to engage customers throughout their lifecycle. 
• Working knowledge of marketing technology tools to guide in the development and execution of marketing campaigns including campaign content, flow builds, emails, landing pages, forms creation as well as testing and reporting.
• Understanding the client’s channel management strategy and tech stack (big picture) while making recommendations on how to best utilize the technology, people and processes. 
• Work alongside Client’s CRM team to ensure marketing and sales data are synced and correctly mapped between systems.
• Direct collaboration with clients virtually for workshops, training sessions and campaign strategy sessions. 
• Create detailed road maps and project plans to work within the overall scope of the project. 
• Work with a project team to gather business and technical requirements. 
• Research and development of applications to support client projects.
• Resolve technical issues through debugging, research, and investigation.
• Provide Marketo support and coaching to clients.
• Work closely with Project Managers & Technical Leads to ensure successful campaigns. 
• Other duties as assigned.
• Have the ability to create your career!

Don't have all of the experience or skills? We encourage you to still apply today! We'll train you and teach you what you don't already know. We promise that you'll learn and grow within this role each day.

Requirements

The ideal candidate that we are looking for will possess the following characteristics:

• A BA/BS in Business/Marketing related fields or equivalent working experience.
• 3 - 5 years of digital marketing exper