Senior Customer Lifecycle Marketing Manager

About AlphaSense: 

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

Reports to: Director of Lifecycle Marketing

About AlphaSense: 

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, AlphaSense is headquartered in New York City with over 2,000 people across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. For more information, please visit www.alpha-sense.com.

About The Role:

We're seeking a Senior Customer Lifecycle Marketing Manager with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset. You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves collaborating cross-functionally and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, email marketing, and digital reporting and analytics.

What You’ll Do:

• Conduct customer journey mapping sessions, covering all touchpoints, deliverables, ownership, and success metrics across the post-sale lifecycle, ensuring a seamless and personalized experience from initial engagement to long-term retention.
• Design and execute lifecycle campaigns and programs to engage customers across various stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs
• Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals
• Copywrite customer-centric post-sale communications inclusive of triggered emails, release updates, web personalization, and other multi-channel tactics
• Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates.
• Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey
• Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement
• Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices

Who You Are:

• Minimum of 6 years of experience in customer marketing with a demonstrated track record of successfully planning and executing lifecycle marketing programs in the B2B SaaS industry
• Expertise in leading complex customer journey mapping initiatives in partnership with customer success, sales, marketing and product teams
• Expertise in lifecycle marketing strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability, PLG, and digital marketing
• Technical proficiency with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g., Pendo and Qualified), CRM systems (e