Sr. Director, Site Experience

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:

You are a customer-oriented, analytically-minded digital enthusiast who can balance business priorities and brand elevation, with a passion for fashion and women’s empowerment. You’re also resourceful and collaborative and have the ability to work in fast-paced environment with cross-functional partners. A sense of humor is a plus!

A Day in the Life:

The typical day is… atypical. You might be analyzing web analytics to identify conversion optimization opportunities, reviewing merchandising strategies with Buying and Creative, or partnering with Product and Tech on roadmap prioritization. The consistent thread is that you’ll be working with an amazing team of women and men who share your passion for excellence.

To Land This Role:

• 10+ years of experience in eCommerce site experience, managing conversion optimization, digital merchandising, site operations, and roadmap prioritization within a retail or fashion environment
• Demonstrated success in conversion rate optimization and driving performance through A/B testing, AI driven experiences, and driving best-in-class UX/UI initiatives
• Data-driven digital merchandising skills, including category and product page optimization and search management
• Experience managing site operations, including content production, promotions, and web vendors (including budget management)
• Project management and leadership skills with the ability to drive execution in a fast-paced environment
• Excellent communication and stakeholder management skills, with a track record of presenting to senior leadership as well as influencing cross-functional teams including Creative, Buying, Merchandising, Marketing, Email, and Digital Marketing
• Strong experience partnering with Creative to balance brand aesthetics with performance-driven strategies
• Experience managing a team required
• Strong analytical and data-driven mindset, with proficiency in web analytics (Google Analytics, Contentsquare), A/B testing tools, and personalization platforms
• Preferred experience with Salesforce Commerce Cloud
• Preferred experience in founder-led company

Why You'll Want to Join Our Team:

The digital team is a dynamic and determined group of business drivers; relentlessly mining for opportunities to build and scale the business while remaining customer obsessed and elevating the brand through the digital lens. We believe that running an ecommerce business requires the perfect blend of art + science: we love to geek out on the numbers while we are assorting the next seasons styles or building out the site experience for an upcoming product launch on ToryBurch.com. We are a team with extensive industry experience and diverse backgrou