Global Marketing Lead CAR-T

Global Marketing Lead – CAR-T

Gaithersburg, US | Boston, US

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

Be part of fulfilling our ambition to be world leaders in Oncology. We are already the fastest growing team within AstraZeneca and across the industry, and there are countless new indications and targets in our groundbreaking pipeline. We deliver this value through launch excellence, commercial effectiveness and maximising the lifecycle. By demonstrating our commercialised portfolio we are confident we can change the practice of medicine and redefine cancer treatment.

Here we play a key role in driving launch and commercial effectiveness. We are focused on setting the direction and leading the business in shaping the cancer care environment and empowering care teams. Everything we do is to transform the lives of patients living with cancer.

Despite great strides in the treatment and understanding of blood cancers in recent years, there remain critical unmet needs for this diverse and complex family of diseases. These significant gaps in treating and caring for patients with blood cancer are why AstraZeneca is committed to help transform the haematologic cancer care experience. We strive to be a scientific leader in haematology by helping to care for the 3.6 million people living with blood cancers worldwide as of 2020.

We have an exciting opportunity to work in the Global Haematology Franchise as the Global Marketing Lead – CAR-T. This role, reporting into the Global Commercial Head for CAR-T, helps lead the implementation of the global strategic brand plans for New haematological assets across various indications. This role works collaboratively key global country and regional leads based in the US, Europe, Asia as well as wide range of headquarter functions including Marketing, Global Analytics & Insights (GA&I), Digital, Pricing and Market Access, Global Medical Affairs (GMA), Regulatory affairs, R&D, Product development, and others.

Key responsibilities:

• Global Cell Therapy Strategy Development: Develop and lead comprehensive global commercial cell therapy delivery capabilities that support patient journeys, collaborating closely with the clinical/commercial CAR T sites, manufacturing (CMC), Digital, and supply chain teams.
• Capability Building and Alignment: Manage the development of global cell therapy capabilities that align with the core brand objectives and key performance indicators (KPIs). Ensure the creation of clear implementation plans tailored for various regions and countries. Develop clear site activation and delivery plans for cell therapies.
• Co-Creation and Collaboration: Drive the co-creation of patient support and delivery models in partnership with a global cross-functional team (Digital, IT, US patient support teams. Identify appropriate external partnerships to support delivery of cell therapy and improving access to patients in the community setting.

• Seek and secure endorsement from the Global Brand Team (GBT) to ensure alignment and support for initiatives. Collaborate with affiliates, main regions, and markets to define the optimal Go-to-Market model for cell therapy delivery.
• Serve as a subject matter expert within the brand team, assisting other departments and markets in effectively communicating the strategy, tactical approach, and launch playbook to ensure diverse audiences.
• Promote the continuous development of insights by collaborating with GA&I and engaging with cell therapy experts, nurse navigators, and community healthcare professionals. Utilize these insights to refine the cell therapy delivery strategy and its implementation.
• Seamless customer experience: Continuously assess and challenge the cell therapy programs to ensure the capabilities are differentiated vs competition and supports superior customer experience for patients and sites. Track progress against KPIs (e.g.  and prepare performance reports.
• Improve communication and knowledge sharing between global and local teams, as well as across various functions.
• Define and oversee the marketing budget, ensuring effective resource allocation to meet objectives.
• Remain informed about industry trends and best practices, identifying innovative marketing opportunities and strategies.
• Maintain brand consistency and integrity across all marketing channels and communications.

Requirements

• A season lea