EverHealth: Product Marketing Manager (Remote, US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/  

EverHealth is simplifying the business of healthcare through simplified, user-centric software which streamlines the daily operations of healthcare practices. The right software can be critical to the health of a practice, and that’s why we’ve created an integrated ecosystem of intuitive, easy to use products that work with how providers run and grow their business. 

We are seeking a results-driven Product Marketing Manager to drive the development and execution of our product marketing strategy. Reporting to the Head of Product Marketing, this role is responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, maximizing retention, and growing revenue across the EverHealth product portfolio. The ideal candidate will be passionate about understanding and meeting customer needs and have a demonstrated track record of successful product marketing initiatives.  In this role you will collaborate with key Product, Marketing, Sales, Success and leadership teams to ensure EverHealth remains ahead of evolving trends in the SMB Healthcare IT space - including Electronic Health Records (EHR), Practice Management, Revenue Cycle Management, and Patient Engagement solutions.

Key Job Responsibilities

Product Marketing Strategy

• Develop and execute go-to-market (GTM) strategies and integrated marketing plans for service rollouts, enhancements, and campaigns in partnership with the Growth Marketing and Performance Marketing teams, ensuring consistency and coordination across platforms and channels.

• Define and refine value propositions and positioning for service offerings, grounded in customer needs, competitive differentiation, and market dynamics. Build and maintain ICP, buying personas and messaging frameworks across EverHealth product portfolio.

• Support Sales Enablement efforts by creating and maintaining sales collateral and training materials. Equip GTM teams with the tools and knowledge required to position and sell effectively in a competitive landscape.

Market Research & Competitive Intelligence

• Serve as the internal expert on market trends and competitive dynamics, proactively advising leadership on strategic shifts and emerging threats. 

• Enable the Revenue team with key market trends, competitive insights, and data driven marketing strategies that drive business impact. You will plan, coordinate, execute and report on the success of your strategic efforts and help the team better understand their ideal customers and competitors.  

• Manage and maintain our third-party competitive intelligence tools and databases. 

• Track competitor positioning, GTM motions, pricing, partnerships, product capabilities, and roadmap developments. 

• Conduct and synthesize market research to identify emerging trends, buyer behaviors, and unmet needs in the SMB healthcare provider space.

• Lead qualitative and quantitative research efforts—including customer interviews, surveys and  roundtables to uncover actionable insights on SMB healthcare practices. Partner with Growth Marketing to infuse Voice of the Customer (VoC) stories and metrics across marketing channels.

Performance Monitoring & Reporting

• Regularly review and analyze the performance of product marketing campaigns using key metrics including conversion rates, prod