TikTok LIVE - Americas Creator & B2B Marketing Lead

About the Team

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.



The Americas Creator & B2B Marketing Lead will work together across North America and South America LIVE Operations team to build, iterate, and drive a small but mighty closed loop integrated marketing team focused on supporting key business growth strategies. This includes storytelling the value propositions of TikTok LIVE to aspiring and established creators, evangelizing our agency and b2b programs that is redefining what it means to work in the talent representation space, and showing the world the best of our TikTok LIVE creators.



We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.



Responsibilities:

- Lead Strategic Marketing Initiatives: Develop and execute B2B and B2C marketing strategies aligned with business goals, leveraging a mix of owned, earned, and paid channels.

- Build Scalable Creator Programs: Design long-term B2B marketing and recognition programs that drive awareness and evangelize TikTok LIVE’s creator network business model.

- Elevate Creator Success Stories: Amplify high-impact creator narratives at the right moments to drive awareness and reinforce the value of TikTok LIVE.

- Drive Cross-Functional Integration: Develop operational processes and alignment with LIVE Ops and cross-functional (XFN) teams to ensure campaign execution ladders up to strategic priorities.

- Optimize Marketing Channels & Processes: Formalize channel strategy across owned, earned, and paid media. Develop and document SOPs to enable self-serve capabilities for internal teams.