Vice President, Communications & Brand

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.

Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.

We’re growing B2B software company transforming the way brands and retailers manage their product experiences. With the most complete and composable platform, blue-chip customers, and a global presence, we’re at an exciting inflection point of growth, innovation, and brand evolution. We’re seeking a strategic, creative, and execution-focused Vice President of Communications and Brand to lead our brand storytelling, corporate communications, and visual identity as we scale to our next chapter.

 

The VP of Communications and Brand will lead the company’s external and internal communications, brand strategy, visual identity, and design function. Reporting to the CMO, this highly visible role is a key partner to executive leadership and cross-functional teams across marketing, product, HR, customer success, and sales. You’ll define how our brand is perceived in the market and experienced by customers, employees, and partners—owning everything from messaging and media to the look and feel of our brand.

 

Key Responsibilities

Brand Strategy & Stewardship

• Own and evolve the company’s brand identity, positioning, and voice across all channels and audiences.
• Lead brand campaigns and storytelling initiatives that drive awareness, differentiation, and preference in the market.
• Ensure consistent, high-impact brand expression across the entire customer journey.

Visual Identity & Design Leadership

• Own the company’s visual identity system—including logo, color palette, typography, and overall design language.
• Lead and develop the in-house brand/design team in partnership with agencies to create cohesive and compelling assets across digital, web, product marketing, corporate materials, and events.
• Partner with product and UX teams to ensure visual brand alignment across product experiences.
• Maintain and evolve brand guidelines and standards across the organization.

Corporate Communications

• Develop and execute integrated communications strategies that align with business priorities and enhance corporate reputation.
• Oversee public relations, media strategy, social channels, and thought leadership programs.
• Manage PR agencies, media relationships, and communication partners to deliver results.

Executive Communications

• Partner closely with CMO and CEO on executive visibility, including messaging, thought leadership, keynote development, and speaking opportunities.
• Lead external communication planning for major company initiatives, product announcements, and organizational changes.
• Partner closely with the Chief of Staff to ensure alignment with internal communications.

Reputation Management & Measurement

• Monitor brand health and corporate reputation across earned media, digital platforms, employee feedback, and analyst perception.
• Establish metrics and reporting frameworks to measure brand impact and communications effectiveness.
• Act as a key advisor to executives on issues related to public perception, brand risk, and strategic messaging.

 

Qualifications

• 12+ years of experience in brand, communications and marketing leadership—preferably in B2B software/SaaS companies.
• Demonstrated success leading brand identity and visual systems across global, multi-channel organizations.
• Strong leadership experience overseeing brand and design teams with a mix of internal and external resources.
• Exceptional storyteller with excellent writing, messagin