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National Sales Manager - Durango

Rocky Brands
Fort Worth, United Statesfull_timeVerifiedPosted 24 Mar 2026

About the role

Essential Duties and Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

Develop and implement strategic sales plans to meet or exceed assigned goals.

Be an integral member of the development team by bringing relevant sales data and feedback to help inform the evolution of the line, participating in research projects and collaborating effectively with cross functional team members.

Prepare market analyses to determine customer needs and opportunities for additional growth.

Assist in the development and implementation of marketing plans.

Communicate effectively, both internally and externally, using appropriate tools and technology in order to provide timely and accurate reporting of information.

Prepare and present thoughtful sales and business proposals consistent with company expectations.

Conduct product training clinics and sales meetings detailing our unique differentiating features and benefits.

Recruit, train, supervise, coach and retain top sales talent.

Analyze individual performance against goal and address shortfalls.

Analyze sales statistics in order to maximize sales productivity for assigned accounts and provide accurate and timely forecasts to the company.

Develop and manage Divisional expense budgets.

Represent Company at trade shows and account meetings as a complete brand ambassador and product expert.

Understand retail and wholesale metrics and leverage a thorough understanding of the marketplace to drive growth.

Monitor and evaluate the competition and provide forward looking product and strategic recommendations to the Company.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor's degree (B. A./B.S.) from four-year college or university and a minimum of 5 years relevant work experience, or combination of education and experience

Professional oral and written presentation skills

Proficient with Microsoft Office

Ability to work independently and demonstrated problem solving ability

Apparel/footwear experience preferred

Ability to travel up to 60%

Valid Driver’s License

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Company

Rocky Brands

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