Vice President of Product Management, Analytics and End User Marketing
AscendaAbout the role
Vice President of Product Management, Analytics and End User Marketing
Location: USA, remote or Seattle
About Ascenda
Ascenda is a global fintech pioneer, headquartered in Singapore and Seattle, revolutionizing rewards programs for the world's leading financial and fintech brands. Our mission is clear: to create deeper connections between financial services, their customers, and merchants through top-tier, beautifully designed rewards solutions that are effortlessly deployable. Our prestigious clientele includes giants like American Express, Brex, HSBC, ICBC, Virgin Money, Barclays, Capital One and many more. With a dedicated team of 190 across 11 countries, we're pushing boundaries with our technology-first approach, rapid implementation, and a commitment to exceptional customer value.
The Role
As Vice President of Product Management for Analytics and End User Marketing at Ascenda, your leadership will catalyze the transformation of data into dynamic, actionable insights that propel user, customer, and merchant engagement to unprecedented heights. This role transcends traditional boundaries, inviting a strategic visionary to pioneer the integration of analytics and marketing into a cohesive force that drives Ascenda's platform forward. Your expertise will craft an ecosystem where business intelligence and user engagement intersect seamlessly, fostering a data-driven culture that empowers merchants and customers alike. Through close collaboration with our engineering teams across continents, you'll bridge the gap between insights and action, ensuring Ascenda's offerings resonate on a global scale. Embarking on this journey requires a leader poised to innovate within the fintech space, leveraging a deep understanding of SaaS product dynamics and the nuances of the rewards ecosystem. Your mission will be to spearhead initiatives that not only enhance user engagement but also set new standards for personalized experiences across our platform, marking a pivotal shift towards an insights-driven approach in product management.
Your Impact:
- Visionary Leadership: Set an ambitious product vision that aligns with Ascenda's strategic goals, inspiring your team to innovate and excel.
- Results-Driven Execution: Focus on impactful outcomes, leveraging your strategic execution to enhance user engagement, expand our market share, and elevate customer satisfaction.
- Championing AI and Personalization: Utilize AI-driven insights and personalization at the core of our product strategy, ensuring our rewards platform delivers hyper-personalized experiences that resonate with users and drive conversion.
- Fostering a Growth Mindset: Promote a culture of continuous learning and experimentation, positioning Ascenda as a leader in fintech innovation.
- Strategic Global Expansion: Navigate the complexities of the global market with adaptable strategies that meet regional needs while pursuing our global ambitions.
- Empowering Teams: Mentor a world-class product management team, encouraging collaboration, creativity, and excellence across our global offices.
- Data-Driven Decision Making: Employ deep market insights and analytics to inform product development, ensuring decisions are backed by a comprehensive understanding of user needs and market dynamics.
- Collaborative Excellence: Engage with customers, partners, and internal teams to refine our offerings, ensuring our solutions not only meet but exceed market expectations.
Requirements
Who You Are
- An advanced degree holder in Business, Computer Science, or a related field, with an MBA as a strong plus.
- Over 14 years of experience in product management, including significant leadership roles, ideally within the Analytics and Marketing platforms/SaaS products.
- A proven track record in building compelling value propositions for customers via data insights and visualizations that tell a unique story.
- A natural leader, leading through the frontlines, who has successfully built and nurtured high-performing product teams, fostering an environment of mentorship and innovation.
- Analytical and strategic in problem-solving, with a history of making data-driven decisions.
- An exceptional communicator and collaborator, adept at working across diverse cultures and time zones.
Why Join Ascenda?
Ascenda offers the unique opportunity to lead in the fintech innovation space, shaping the future of rewards programs. You'll be part of an environment that prizes groundbreaking ideas and their execution. We provide unparalleled career growth oppo
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