Sr. Manager Customer & Integrated Marketing, The Americas and EMEA

The InMobi Story  

 

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  

 

Yet with passion, foresight, and conviction, InMobi charted its own course - helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.   

 

After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world.   

 

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society.  

 

 

Title: Senior Manager Customer & Integrated Marketing, The Americas and EMEA  

Location: San Mateo, CA

 

Position Summary:  

Reporting to InMobi’s Director of Brand Marketing, the person in this position has responsibility for creating and executing prospect and customer-facing Marketing programs and campaigns that support InMobi’s Sales teams across the Americas and Europe, the Middle East, and Africa (EMEA). This proven, driven, and gifted professional is customer-obsessed, and leverages the company’s global messaging framework to create commercial, region-specific events, webinars, advertising, and related Marketing activations that drive prospect and client engagement.   

Responsible for developing holistic programs and campaigns that support the full variety of InMobi’s buy-side / advertiser-facing Mobile Advertising product offerings, this marketer is a storyteller and prospect / customer engagement expert. Clarity, creativity, and impact are their goals, working to ensure that InMobi’s main selling propositions and points of differentiation are at the heart of all marketing activities. Through close collaboration with the Global Heads of Brand Marketing, Content Marketing, Demand Generation, and Corporate Communications, this individual participates in quarterly and annual planning, as well as the development and regional adaptation of Global taglines, mission statements, purpose messaging, and "why InMobi?” content.  Understand and execute business goals and objectives. Create and drive the execution of integrated Marketing strategies.

In particular, this proven and savvy adtech marketer must have a background in high-touch client engagement and be skilled in creating experiences for customers and prospects that resonate and drive action, such as roundtables, webinars, VIP evenings, conferences, and trade shows. They will create both small and large-scale industry-wide events that bring InMobi’s value propositions and most compelling messaging to the fore, and must be skilled in developing event themes/frameworks, sourcing speakers, and writing talk tracks. They will also mastermind the promotion of said webinars, roundtables, and events across email, social media, advertising, and more.    

Reporting to this role will be:   

• Regional Marketing Coordinators across the Americas and EMEA  

• Regional Event Marketers (including external consultants)   

 

The Experience You'll Need:     

• Bachelor's degree in Marketing or related field
• 10-15 years of experience in b2b/ad-tech marketing roles 
• Expert proficiency level in communication
• Led the development or launch of a global messaging campaign across regions  
• Communicate in both written and verbal form clearly and concisely while being creative
• Strong storytelling ability 
• Advance experience with event production, working with vendors, external speakers and industry event vendors 
• Travel up to 40%

Other Skills and Experience

• Collaborator and team player  
• Enjoy the art and science of persuasion 

 

About Us  

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.   

Incorporated in Singapore, InMobi maintains a large presenc