Marketing Manager, Global Marketing, Wound & Skin Care
ColoplastAbout the role
Do you want to help make life easier for people living with wounds by leading the global marketing activities for our educational content?
At Coloplast, we want to make life easier for people with hard-to-heal wounds and for the people who care for them. Our advanced dressings are developed in close collaboration with patients and healthcare professionals. We work to achieve the same goal: provide optimal comfort, find shorter ways to wound healing and together move wound care forward. In our global office, we are responsible for the product pipeline, global marketing, and the support services and practical guides that aids good wound care management.
We are excited to welcome a new Marketing Manager to our team, Marketing & Evidence. You will be pivotal in crafting impactful marketing campaigns for our diverse range of educational content and activities, all designed for healthcare professionals. You will lead these campaigns from conception to implementation in local sales and marketing teams. Our educational initiatives encompass everything from evidence-based wound management tools to customer seminars and hands-on training packages, global congresses, and advisory boards.
Join the Marketing & Evidence team
You will team up with 3 passionate Marketing Managers and 3 Medical Specialists who own the global marketing and evidence plan and go to work to develop industry leading marketing and evidence initiatives. Our Lead Medical Specialist leads our clinical agenda and content creation – your role is to turn these into meaningful toolboxes for our various sales teams.
We collaborate closely both within the team and with colleagues in HQ and in the sales subsidiaries in Europe, North America, and China. We take pride in a professional and open work environment where there is room to make your mark. This role offers a unique chance to significantly impact our marketing strategies and accelerate your career growth at Coloplast.
“We share ideas and help each other whenever needed. We bring impactful marketing campaigns to the sales subsidiaries and have fun on the way,” says Mette Bjørn, Director, Marketing & Evidence.
End-to-end marketing responsibility in a global setting
In your role as Marketing Manager, you need a tactical and operational focus as you hold the global marketing responsibility for educational offerings. You work closely with international stakeholders and marketing agencies to ensure needs and requests from sales subsidiaries are captured and aligned with global projects and priorities. Creativity, curiosity, a knack for project management and a desire to bring new ideas to the table will bring you a long way in this role.
Your responsibilities include:
- Idea generation for new campaigns and activities, aligned with needs from local subsidiaries
- Development of multi-channel marketing material in collaboration with external agencies
- Supporting local implementation and tracking of marketing material
- Collaborating with Medical Specialists & Regulatory to ensure clinical relevance of campaigns
- Ongoing support for local subsidiaries on marketing activities
- Yearly planning of campaigns and their budget
The ideal candidate brings:
- A master’s degree in marketing, business, communication or equally relevant
- At least 1-3 years of marketing, communication and brand management experience, preferably within the medical/MedTech industry, FMCG or from an advertising agency
- Experience with the classic marketing toolbox, and curiosity and excitement to add new competences
- Project management and stakeholder management skills
- The ability to travel 15-20 days per year to act as a strong partner for our sales subsidiaries
- Fluency in English and the ability to collaborate efficiently in multic
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